Internal Links

Definition: An Internal Link is a hypertext link that points to another page within the same website. Internal links can be used as a form of navigation for people, directing them to pages within the website. Links assist with creating good information architecture within the site.

FirstClickSEO Commentary: Search engines also use internal text links to crawl pages within a website. The way internal links are structured will impact the way in which search engine bots spider and subsequently index pages.