Search Engine Optimization
SEO doesn’t just start and end with website optimization. Proper SEO first begins with the design of a great website. Before any technical analytics get into optimizing, a company must first have a well-established website design to catch the eye of potential traffic and keep the attention of existing traffic. Website design and website optimization essentially go hand in hand. At First Click Inc. we look at how website design affects SEO and vice versa. It is becoming more imperative that websites be tailored to their specific market niche. Otherwise, optimization towards your website becomes useless if the traffic you get is not the traffic you want. Creating a website is an experience that must be examined in great detail to achieve maximal results.
Rest assured that First Click clients can expect web development that considers “The Conversion Rule” as a top priority. The Conversion Rule essentially means that generated traffic gets converted to transactions. From the start, we understand that this is the goal of many of our clients. This is why we immediately work to push SEO and web design with The Conversion Rule in mind. What’s the point of great SEO and on-site optimization if the traffic generated does not lead to conversions? We believe effective online marketing must blend compelling website design with engaging call to action and scientifically proven on-site search optimization.
First Click SEO Process:
- Discover niche keywords and key phrases that are actively being searched for by your target market.
- Create relevant, interesting, and captivating content that your audience will want to share.
- Optimize your website with your keywords to gain the attention of the search engines.
Search Engine Optimization (SEO) is the process of receiving traffic to your website through organic search results on search engines such as Google, Bing, and Yahoo. When users type a keyword into their chosen search engine, the engine runs through it's algorithm and brings the most relevant website with the data that the user was most likely looking for. Many different aspects are taken into consideration when your website is tested by Google, but in order for your site to get exposure you must make sure that your page titles, meta-descriptions, and content is properly optimized for your keywords.