Social Media SEO | Importance to Marketing Campaign
As companies and businesses focus their attention ever greatly towards online marketing and SEO, search engines turn their own attention to social media. Using social media outlets to promote business, conferences, local activities, news, events, etc…, will lead more traffic back to the website and increasing brand exposure. Using social media is also a great way to become easily accessible for every consumer and potential consumer. Social may not help drastically in sales, but this will improve customer service, loyalty and brand image.
Use of multiple social media profiles is essential in developing a strong network in which to market business. Here are tips for certain platforms and their importance:
Now the reason that this tops the social media SEO list is due to that this social media platform is owned by Google. With that follows the placement of the profile in a higher position inside the search results. This profile should be fully optimized with website link, contact information, hours, and business details. Make sure the profile is fully complete and positioned correctly in the suitable business category (i.e. retail, restaurant, finance, etc…). Once that is complete have a strong consistency of posting. Google Plus posts should be based around primarily business and marketing. This is where postings of current company news, upcoming promotions, reviews, etc… Making a strong Google + presence will lead to further people being able to locate the business. Needed is a Gmail account to create a page or “Places” or “Business” page, after which Google will send a postcard to verify the business and give control over the page.
The most popular social media tools available currently. Yet, it goes underutilized as an SEO and marketing tool. Always make sure you have a complete profile and have it optimized for the correct business category. When posting, remember how many people use Facebook; posts have to be eye catching or else it will get lost in the shuffle of Facebook’s News Feed. The most engaging content tends to be photos, videos, polls, quotes and intriguing questions. Limit the wording, the current Facebook reading public doesn’t extend too much of an attention span to every post in their News Feed. Make your business page more personal; include photos of inner workings, satisfied customers, promotions, upcoming events, etc…. Remember to place the website’s backlink in a majority of the posts, this will help in directing Facebook users to the site. Facebook posting should stay highly consistent, aiming around 4-8 posts a week.
Twitter is designed to be a conversational and live news feed. Everything posted on here should be short and forward about whatever topic is being conversed. Give up-to-date news and short posts to garner conversation, hashtags can spread and begin to trend quickly #FACT. This tool is mainly used to drive traffic to websites and blogs. It can be great for populating your RSS Feed on your website and blog. Remember once again the profile needs to be complete and optimized for the proper business.
Now this social media platform is consistently ignored, yet it is very powerful. After Google, YouTube is the second highest search engine used today. Creating small videos with any type of video recording device can help greatly in driving traffic to the site and business. YouTube results get ranked high in Google’s Search Results due to the popularity of the site and as a subsidiary. YouTube videos are simple to upload and can be a highly engaging mean of marketing. Creating videos of business developments, employee vignettes, entertaining commercials, and company promotions/events can mean even more eyes on the actual product offering. Remember to optimize each video with proper use of tags, title, description, annotations, and conversation.
LinkedIn is often viewed as a social media site to help you find your next job or network with your old college friends. However, this platform goes far beyond career searching and plays a large part in B2B marketing. With 101 million users, including executives for almost every fortune 500 company, LinkedIn has become a community of business minded individuals. LinkedIn provides the opportunity to share information about your company and its services to a direct market of users that joined the platform for the sole purpose of bettering their company. LinkedIn is highly underestimated and is the best facilitator for B2B marketing strategy.
Optional Social Media Outlets:
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The aspect of social media management can be a daunting task. But, it can become manageable if broken down and schedule properly. We at First Click Inc spend a great deal of time setting dates and times when certain content should be posted. Keeping consistence with the ideas and concepts discussed, there will be noticeable trends in notoriety and consumer reach. Interested in developing social media assets to improve your websites performance? First Click Inc can help.