The Chamber of the Santa Barbara Region and First Click Team Up

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Local Santa Barbara online marketing firm, First Click Inc., announces the launch of the new website for the Chamber of the Santa Barbara Region. The principle goal of the project was to develop a website that would serve Chamber members and the community with resources relevant to business and tourism.

First Click’s web development team provided the Chamber with a complete website rebuild featuring a new design, improved SEO, mobile responsiveness, simple navigation, and new portals for user convenience. The new site includes an organized, visually appealing home page that displays all Chamber related events as well as a convenient 7-day weather forecast for users to reference.

The Chamber has already noted a significant increase in website activity and time spent on the site since the redesign launch. Stephanie Armstrong, the Chamber’s Vice President of Marketing, remarked, “Since the new website has gone live, we have seen a growth in conversion rates and the amount of inquiries through our various online channels.” Prior to the rebuild, the site was difficult to navigate and lacked online visibility due to improper SEO and a lack of social media integration, all of which has been greatly improved. In particular, the website was updated to include a mobile responsive design. Given that 50% of Google search results originate from mobile devices, it is crucial to implement a mobile responsive design to maintain a successful online presence. Max Tracy, First Click Client Management Director adds, “Having a mobile responsive website for a business is no longer optional. Google recently announced that mobile responsive websites will receive much greater authority and ranking. We expect the algorithm update to begin taking effect as early as May 2015.”

This new Chamber website serves as the hub for the expansion of the Chamber’s already impactful presence within the Santa Barbara Community. The Chamber’s President/CEO, Ken Oplinger, sees great potential for the growth of the organization and Chamber members, “With an optimized interface, our website will serve as a main tool for individuals seeking to improve the presence of their business in Santa Barbara County, have access to up-to-date information on issues affecting the business community, and help direct those seeking services from our members.”

First Click is a full service online marketing agency that specializes in web development, SEO, social media management, branding, online marketing consulting, and public relations.

For more information regarding First Click services email Chris Eriksson at

About First Click Inc.

First Click Inc. launched in 2007 and has achieved top ten rankings and substantially increased target market online traffic for virtually every client project across a wide range of industries and disciplines. The First Click team is comprised of individuals with professional skill sets ranging from website development, SEO best practices, social media marketing, branding, online marketing consulting, and PR/media outreach.

About the Chamber of the Santa Barbara Region

The Chamber of the Santa Barbara Region is the oldest and largest business organization in the Tri County Region. The Chamber is a non-profit corporation founded in 1878 and incorporated in 1899. The mission of the Chamber is to enhance and promote the regional economic environment through support of our members and collaboration with business, government and community resources.