Local SEO expert Chase Reiner shares his favorite tools for SEO, SEM, and SMM. Use these tools to comb through the data and get relevant information on keyword analysis and SEO opportunities that you don’t want to miss.
SEO Tips 2016: 12 Secret SEO, SEM, and SMM Tools
Hello and welcome to the SEO, SEM, and SMM Experts Podcasts, brought to you by First Click, Inc. and myself, Chase Reiner. Today, we’re going to be talking about some secret SEO tips and tools that I use. They’re not all secrets. A lot of people actually know about these tools, but I’m going to go over the highlights of these different tools and why I think that they would be helpful to SEOs and SEMs and social media marketers. What we’re going to do first is we’re going to go over the list and I’m just going to read them off to you and then I’m going to explain them to you.
SEO Tips 2016: SEO Tools
First off, we got SEO. For the SEO tools I like to use SEOprofiler, SEMrush, Moz, and Jumpshot. There’s more SEO tools that I use, but these are the main ones. Another tool that I use that isn’t really an SEO tool but definitely helps you get a lot of information is a tool called Lucky Orange. I’ll explain that when I get to it. For SEM, I recommend keywordtool.io, which is also good for YouTube, and Keyword Planner. There’s another tool that I use as well but these are the only two I want to go over in this podcast. For social media marketing, there are many good tools. What I recommend is ManageFlitter, Circloscope, Hashtagify.me, and Followerwonk. All right. Let’s get started.
SEOprofiler is kind of like Moz if you guys have used it. What you do in SEOprofiler is you set up your site or multiple sites. The pricing starts off, I think, at $20. I think that’s for five sites. Then, I know for $100 a month, you get 10 sites. Anyways, what you do is you plug in a website and you plug in all the keywords that you find through either Keyword Planner or keywordtool.io and you track your keywords and your website and where your website’s ranking for those keywords. I think it also gives you the ability to do link disinfection. If you have a bunch of bad links pointing to your site, it’ll automatically let you download a CSV file of those links and put them into your disavow file. The other thing that it lets you do is it gives you keyword tracking, like I was saying before. It gives you positive and negative alerts.
It also shows you necessary links that you should be using. It’ll give you starter backlinks, which is like a comprehensive list of 100 different links that you can basically count on that you won’t get penalized for having those links. Also, it has something called Opportunity Finder, which is pretty cool. You can plug in your website and your competitors’ websites and it’ll show what the links are that you all have in common. Say you have a link from, I don’t know, a good website that your competitor doesn’t have. If they had this tool, they would be able to check out that they could probably easily get that link and vise versa. If you have no links and they have a bunch of good links that you could possibly grab pretty easily, you would just go in there and check out what links are pointing to them and go and try and grab those links.
Another thing it does is it shows you the … It does a website audit of your websites. If you have, let’s see, spelling errors, or broken links, 404s, I think there’s a couple other things, it’ll basically tell you all the things that are wrong with your website. Actually, yeah. Meta description, no meta description, title’s too long, that kind of thing, and it just gives you a list and you can look at it. It does a bunch more things, but my favorite part about it is how it lets you just basically track all of your rankings and then also it shows your positive and negative alerts when you’re ranking higher for certain keywords, when you’re ranking lower for certain keywords, that kind of thing.
SEMrush is a great tool for keyword analysis. I usually use it for organic research. Basically, what you use it for is you plug in somebody’s website, say it’s yours or a competitor’s, and it shows you an estimation of the organic traffic that the people whose website you plugged in are getting and also the paid traffic that they’re getting. It also shows other things like backlinks and display advertising and shows you the top keywords and the traffic that they’re getting for those keywords. It’s all an estimation but I’ve found in some cases it’s pretty accurate and in other cases it’s not, so don’t completely rely on it, in my opinion. It’s still a good estimation.
There’s other abilities that you can use on this tool, but this is mainly what I use it for and what I know most people use it for, although I know people who use it for other things as well. I just haven’t used it that much. Anyways, if you’re trying to do a competitor analysis I would definitely check out SEMrush.
Okay, next off we have Moz. Moz Pro I think is, I forget. I think it’s like $100 a month. It might be more, it might be less. I think it’s more. With Moz Pro you can do what you do with SEOprofiler, except it’s a little bit different. You can still do indexing of sites and track keywords.
There’s a bunch of stuff: keyword analysis; Keyword Difficulty Checker; Open Site Explorer, which lets you look at sites and see what the different factors are that they’re ranking for and that kind of thing. Overall, the only reason that I don’t really like Moz that much in comparison to SEOprofiler is I find that SEOprofiler is a little bit easier to use. I just haven’t used Moz that much because I don’t really like it that much. I do like their Keyword Difficulty Checker which comes with the Moz Pro subscription. The one thing I will say about Moz is that you can get Moz Local, which is different from the Moz Pro account, and Moz Local really helps your local organic rankings.
The way Moz Local works is you plug in your website or your address, basically, you have to make sure that you have an address either on a Facebook page or a Google page. It finds your address and lets you index it for, I don’t know, like $80. When you index it, it basically adds all of the different local rankings that you don’t have already for different local indexing sites like Bing, Yelp, all the different local indexing, FourSquare, that kind of thing. What happens is you get this thing called NAP consistency. When you have NAP consistency it helps you rank higher in the local search when you have NAP consistency because Google sees that you’re consistent across all these different platforms which helps your rankings.
It also helps you get found in these different search engines. Definitely check out Moz Local if you have a local business. I think that’s pretty much it for Moz, especially since everybody knows what Moz is. Oh, wait. One more thing about Moz. They have something that you should download for your Chrome or Firefox called the … Oh, gosh. MozBar.
Basically what MozBar does is … Most people already know this, so I’m sorry if I’m explaining this again. It shows the domain authority of the site that you’re on, which is an estimation of how powerful the domain is.
It also shows other things like page authority and it shows page analysis, which shows the page title, the meta description, the H1’s, the bold and italics, all those things that you’re going to need to know when doing competitor analysis. It also shows a little bit about the Facebook and Google+ activity. I actually recommend a new plugin that I found through a social media examiner podcast called the BuzzSumo plugin, which I actually haven’t even added yet, but I pretty much know how it works. This might actually be going off on a tangent of the social media plugins, but I’m just going to add it to the list.We’ll add that and we’ll talk about it when we get there. That’s Moz.
The next one’s going to be Jumpshot. What Jumpshot does is it lets you plug in a website and it gives you basically an estimation of all the traffic that that site’s getting. How it does this is it takes the information from this program called Avast, it’s an antivirus program, and anybody who has it and says, “Yes, you can anonymously track my data,” it takes the data from their Google searches and it plugs it into their algorithm and then it predicts what their actual clicks are for those keywords on that website.
You can actually use an unadjusted view and not have to get an estimation. You could actually see what the actual click are and they’re usually a lot less. I think the data pool for how many different keywords that are getting clicked on, that kind of thing, how many people are clicking, how many people have the antivirus program, I think it’s 120 million or something so it’s still pretty large. Also, I think if you spend $400 a month or something, it’s pretty high, Jumpshot will actually show you the conversions they’re getting. They actually track the conversions for you. They go in and they put conversion tracking on certain pages of those competitors, when people are hitting their thank you page, that kind of thing, which is pretty cool.Anyways, definitely check out Jumpshot. It’s free for the first 15 days. It’s really good for competitor analysis.
Also, it shows you the recordings of the people who actually hit your site and then either why they left, that kind of thing. For $10 bucks a month, I would definitely check out Lucky Orange. It’s totally worth it. All right.
SEO Tips 2016: SEM Tools
Now we’re moving on to search engine marketing tools. For search engine marketing tools, first one I recommend is keywordtool.io. The reason why keywordtool.io is awesome is because it gives you a bunch of different suggestions on the different keywords that you’re going to be wanting to track. For instance, if you go the keywordtool.io … This is also a paid tool. You can use it for free but you don’t get really that much data. I think the paid price is like $60 a month. I’m not exactly sure on that.
For instance, if you type in SEO on the Keyword Tool, first of all they do give you Google, YouTube, Bing, and the app store keyword research which is pretty cool, but say we’re just going for Google. It’ll show you all the different variations of what people are typing in for the keyword suggestions. I think it goes off of the keyword suggestions for Google. Then it’ll also show you questions. If you click on questions you’ll see all the different variations of how people are asking about SEO. Also, for YouTube, I find that … I actually just did this for one of my YouTube videos. I was finding all kinds of great information in terms of questions for my YouTube channel just by going to the YouTube tab and typing in the query or just the actual term and then it gave me a bunch of questions that I actually used in my description for the YouTube video and then also in the title.
Check out keywordtool.io. If anything, just use it for the free version. If you have Moz, you can actually just take the keywords that you get and plug them into Moz and get all the statistics that you’re not going to be getting through Keyword Tool if you can afford it. All right.
Next we’ve got Keyword Planner. Everybody knows what Keyword Planner is, but I’m just going to say it anyways. If you’re not using Keyword Planner yet, I would definitely recommend it for pay per click for sure. For organic keywords it’s good to get an idea, but I would definitely use it for cross checking with Jumpshot or SEMrush or Moz or SEOprofiler. I wouldn’t just use the Keyword Planner by itself unless you’re maybe only doing pay per click ads or display ads. Even then, you still want to do some more research.Anyways, Keyword Planner, I just wanted to mention it. We don’t really need to go much more into it. All right.
SEO Tips 2016: SMM Tools
For social media marketing, the apps that I recommend are, number one, BuzzSumo, and not really just the app but the new Chrome extension I was talking about earlier. With the new Chrome extension what you can do is you download it and it gives you statistics on people’s websites about what kind of shares they’re getting, who’s sharing their content, who’s linking to their content. It also shows you what Twitter just recently removed, which was the API. Integration got taken out so that you can see the Twitter shares on posts, but with the new BuzzSumo Chrome plugin you can.
All right, so that’s BuzzSumo. If you want more information on it, definitely check out buzzsumo.com. It’s really good for social analysis of content and for reaching out to potential people who might link to your site. Okay, so next we have ManageFlitter.
Now, ManageFlitter is something that’s actually I think has been out for like four years, but I just discovered this. It works really well. If you don’t know ManageFlitter, basically it’s this app that you start following people on it. You can type in any person you want or any term you want and it’ll show you all the people who are currently tweeting about those terms or accounts that have those terms in their description.
Then what you do is you can actually just mass follow a bunch of different people that are related to those terms. If they don’t follow you back, the program alerts you and shows you, okay, they didn’t follow you back. Do you want to unfollow these people? Then you can efficiently unfollow the people who aren’t following you back. That’s a really great way to get more followers because most people who you do follow on Twitter usually will follow you back. If you haven’t tried this out, definitely try it out. It’s called ManageFlitter. The next thing is something called Circloscope, which is similar to ManageFlitter. The difference is that it’s for Google.
How it’s similar to ManageFlitter is that instead of following people, you’re circling them. For instance, if you had an SEO community that you really liked but you didn’t want to go in there and find all those different people, you open Circloscope and it will let you check out an entire community of people. You just type in the URL for that Google+ community. It shows you all the people and you can just basically start following people just by clicking on their names. It gives you the ability to actually mass follow by clicking on the first 100 results or 200 results for you and then lets you add them.
What you do is you do the same thing you do on ManageFlitter. You just wait a couple days. If they don’t circle you back, you remove them from your circles. That’s how you get a lot of people to follow you on Google+. Okay, so that’s Circloscope. Isn’t really much else you can do on that. There’s a couple other things you can do, but we’re going to move on. The next thing I want to recommend is Hashtagify.me.
Now, what Hashtagify.me does is it shows you all of the popular hashtags that are out there right now. If you go to Hashtagify.me and you type in #SEO it’ll show you who the top contributors are for that hashtag. It’ll show you who’s talking about that hashtag, how the hashtag’s trending on, I think, from a zero to 100 scale. I can’t remember.
Then it shows you some other things, but that’s pretty much it. It’ll also show you some related hashtags and how they’re trending. It’ll actually show you the size of the SEO bubble, it’s actually in a bubble, compared to the other bubbles. If SEO’s a lot more popular now than SEM, then it’ll show the SEO bubble being bigger with the SEM bubble being smaller. You can hover over it and it’ll show you the ratings. That’s pretty much it, but definitely check out Hashtagify.me to get popular hashtags. The last thing I want to talk about is Followerwonk.
Now, Followerwonk is a app that Moz provides and it is sort of like ManageFlitter but it gives you the ability to check out different Twitter channels. For instance, if I wanted to check out [Ren Fishkin’s 00:19:03] Twitter channel it would let me see who’s following him, what he’s tweeting about, what his top tweets are, what his top tweets are about a certain hashtag. The reason why this is really powerful is because if you were to see, okay, Rand is tweeting to this other person and I found that person by looking up the top people that Rand’s tweeting the most, you might be able to get a connection with that other person and then maybe get a connection with Rand. I’d definitely check out Followerwonk. There’s a bunch more you can do with it, but that’s pretty much it for all the tools right now.
Again, the SEO Tool list is:
- Lucky Orange
- Keyword Planner
If you can learn all these tools or at least check out some of them and maybe use a couple, I definitely think that at least one or two of them will help you. Hopefully I helped you too through this podcast. If you want to know more about me, I have a personal website at reliablecomputerhelp.com. If you want to learn more about SEO or want to inquire about SEO, we also have a website, www.firstclickinc.com. I will be doing more podcasts in the future, so hopefully you guys enjoyed it.