Social Media Marketing

We are living in the Social Media Revolution as the world turns online for virtually every product or service imaginable. In 2020, the Global Social Penetration rate reached an astounding rate of 71% in North America alone. This means that 71% of every man, woman, and child in North America is actively using at least one social media platform. Social media users are now spending an average of 2 hours and 24 minutes per day multi networking across an average of 8 social networks and messaging apps.

These staggering statistics and figures cannot be ignored. Our team specializes in development and management of highly effective social media campaigns. The key is curating content that is compelling to your target market.

Audience

Loyal followers will engage with your content and convert into paying customers. We analyze market data and advertise to the ideal audience for your business.

Message

Bold, consistent, and relevant messaging is essential for your social media campaign. Our marketing experts will help develop your brand’s unique message.

Engagement

Clicks, likes, and shares will help build your brand and complete your goals. Our social media marketing team will make this happen for your business.

Conversions

Call-to-actions convert clicks into customers to complete your goals. First Click develops, tests, and adjusts your posts with conversions in mind.

We Will Help You...

  1. Target your ideal audience with data-driven precision
  2. Spread your business’s unique, attractive message
  3. Share quality content for maximized engagements
  4. Create compelling call-to-actions that capture leads

Our Social Media Marketing Process

First Click’s social media marketing campaigns are purpose driven to complete your goals. By using the market data we gather on your target demographic, we ensure that every ad is successful. At each stage of the process, we set up tools to track and collect data on the results. Using this information, we can develop new ads for A/B testing. These marketing techniques optimize every step for increased effectiveness. We will help you create captivating advertisements.

Create Captivating Advertisements

Reach Target Demographic

Test & Gather Data

Optimize for Effectiveness

Conversion Funnels That Perform

Well designed conversion funnels can achieve any goal.

To feed the funnel, we leverage all relevant social media sites. We start by posting engaging content that increases your likes, shares, and followers. Then, we begin sharing content that is specific to your conversion goal. Promoting your most valuable content with paid advertising ensures it gets seen. It also increases your reach beyond your regular, attentive audience. Developing active followers is the key to a successful social media marketing campaign.

Next, we optimize your selling point through remarketing. Remarketing means you advertise to your audience depending on what they have reacted to in the past. The ads tailor to their tastes, much in the same way that Amazon does on their homepage. You only see things you might buy. Remarketing the most efficient way to increase conversions and reduce wasted money.

Though straightforward, creating an effective conversion funnel is a delicate art. It is a continuous process of refining your audience for maximized conversions. It also involves optimizing your call-to-actions and A/B testing new ads. All while continuing to grow your social media accounts to feed the conversion funnel.

Explore the case study below to see how we used our methods to boost the business of Pelican Alaska, an Alaskan fishing lodge. The optimizing and marketing we did only took six months and had tremendous results. Our methodologies simply work.

Social Media Marketing Case Study

Facebook

Facebook is excellent for cheap conversions

Instagram

Instagram is best for sharing images and engaging users

Twitter

Twitter will help develop a massive following for a brand

Pinterest

Pinterest tailors to curated content and consumer products

Other Social Media

Other social media sites are best used according to your needs

We boosted the business of Pelican Alaska using these social media websites. First Click took over managing all their social media profiles early in the year. We converted all their content into share-worthy posts. In only six months, we were able to build them a thriving social media following across all platforms. First Click’s methods were fundamental to their incredible success online.

That year Pelican Alaska earned more than they ever had and were able to book out every room in their lodge. Digital marketing is the most powerful and cost-effective strategy to grow your business.

Each social media site works better for certain industries. Which is why we didn’t use Google+ or LinkedIn for this particular client. In this case, there would have been no benefit to using them. However, when it is applicable, we do use these and many other social media sites with our clients. Especially in conjunction with SEO (search engine optimization) strategies. Spreading content across the internet helps Google’s algorithm favor your website. Then it will outrank all the competition and become the first thing people click.

Feel free to explore our case study below to get a sense of how First Click helped Pelican Alaska. We can help you use social media marketing to do the same for your business.

With 1.74 billion active users Facebook gets used at least once a month by a quarter of the world’s population. It is by far the most popular social network. The main advantage of advertising on their platform is the vast amount of data available.  Facebook knows:

  • Your audience’s age
  • Their gender
  • Their income
  • Their relationships
  • Their job position
  • Where they work
  • What school they went to
  • What places they’ve lived
  • What they have reacted to in their newsfeed

But don’t freak out. All this information helps you reach your exact target market. You gain more conversions at a decreased cost per acquisition (CPA). [Translation: you spend less to make more.]

Facebook Marketing for Your Business

Instagram is home to 500 million active users who contribute to over 3.5 billion likes every day. The users on Instagram celebrate creativity and authenticity. So, we focus on creating posts that embrace this ethic. As a result, the community responds with likes, comments, and shares. Instagram is the perfect platform to build your brand into a viral marketing success.

We use Instagram’s business pages to show off what your company offers. It is a unique social network that encourages users to share images and videos on a mobile platform. There is little focus on text posts, and the desktop website came after the app. Because of this, the marketing techniques used on Instagram are unique. 

We use unique hashtags to categorize and structure your site for visibility. We help you develop a visual media marketing campaign that is ideal for Instagram’s image hungry users. Also, Facebook integrations are useful for greater reach across both platforms.

Instagram Marketing for Your Business

Twitter has become a household name and now boasts over 300 million users. The unique, mini-post format of Twitter makes it a surprisingly powerful marketing platform. The beauty of Twitter is its casual associations. There are short updates, hashtag categorization, share heavy users, and advanced search capabilities. These features make it perfect for marketing.

The demographics and usage statistics also lend themselves to marketing. 49% of users on Twitter follow brands (as compared to an average of 16% on other platforms).  Out of this, 42% use Twitter to learn more about a product before buying. People here are ready to buy and are looking for information. We turn this active engagement into valuable website traffic. You can handpicked an audience that is looking for exactly what you offer, and we can help you reach them.

Twitter Marketing for Your Business

Twitter has become a household name and now boasts over 300 million users. The unique, mini-post format of Twitter makes it a surprisingly powerful marketing platform. The beauty of Twitter is its casual associations. There are short updates, hashtag categorization, share heavy users, and advanced search capabilities. These features make it perfect for marketing.

The demographics and usage statistics also lend themselves to marketing. 49% of users on Twitter follow brands (as compared to an average of 16% on other platforms).  Out of this, 42% use Twitter to learn more about a product before buying. People here are ready to buy and are looking for information. We turn this active engagement into valuable website traffic. You can handpicked an audience that is looking for exactly what you offer, and we can help you reach them.

Pinterest Marketing for Your Business

Every social media site comes with its unique advantages and disadvantages. One technique is to look at what others are doing in the same industry. If everyone in an industry uses specific social media websites, you know it’ll be useful for your business. Sometimes, it doesn’t make sense to use every social media site out there. If there aren’t users who will engage with your content, it is a waste of time to try to attract them.

Other times, it does make sense to use almost every social media site out there. Even the smallest social media sites can generate some relevant traffic to your website. Although, many smaller sites are not adequately set up for advertising. Nor are they useful for capturing users in conversion funnels. Often, the goal with many of these other sites is SEO (search engine optimization). Spreading your website across the internet makes it much more visible to search engines. 

Other Social Media Sites