Definition: The FirstScore is a basic analysis of a website’s performance, content and Search Engine Optimization. By taking a wide range of parameters into regard, the FirstScore will develop a comprehensive analysis to demonstrate a website’s successes and areas that are in need of improvement.

First Click Commentary: Not sure if your website is reaching your target market? Request a free FirstScore
to find out!

Responsive Web Design

Definition: Responsive Web Design (RWD) is a web design approach that allows the web browser to adjust the layout and design of a website based on the size of the viewing screen. The aim is to provide the optimal viewing experience of the website across a wide range of devices such as tablets, smartphones and desktop monitors.

FirstClickSEO Commentary: It is becoming increasingly important for businesses to have their website coded for responsiveness since mobile devices represent over 50% of Google’s search queries.


Definition: Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997. It is designed to assist search marketing professionals and webmasters in identifying important keywords and phrases relevant to their website. It provides detailed information on the number of searches, predicted number of daily searches, competing pages and KEI data. Information can be broken down by search engine.

FirstClickSEO Commentary: Search terms are collected from – Dogpile and Metacrawler which represent around 1% of searches online. Due to its relatively small sample size Wordtracker is vulnerable to competitor spamming, and errors in the database can be magnified. Some terms can appear to be more popular than they really are – and others will be omitted all together.


Definition: Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, WordPress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated.

FirstClickSEO Commentary: An excellent tool for building your website or blog–it’s also free.


Definition: Launched in January 2001, by Jimmy Wales and Larry Sanger, Wikipedia is now the largest and fastest growing encyclopedia online. In fact it is one of the world’s ten most visited websites.As of September 2007 the English Edition of Wikipedia had a massive 4.5 million articles and over 32 million pages, making it around 70 times the size of the Encyclopedia Britannica.

FirstClickSEO Commentary: Wikipedia is multilingual and is currently available in 287 languages. Operated by the Wikimedia Foundation, a non-profit organization, it is a collaboratively written by volunteers around the world.