Definition: the cost incurred or price paid for a clickthrough to your landing page.
FirstClickSEO Commentary: What you’re paying each time someone clicks on a sponsored link.
Cost Per Action (CPA)
Definition: the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc
FirstClickSEO Commentary: We specialize in cost per action. It’s like having an on-line sales person on a commission basis. Try googling “Cost per Action SEO”
Conversion Rate
Definition: the rate at which visitors get converted to customers or are moved a step closer to customer acquisition.
FirstClickSEO Commentary: One of the ways you can determine the effectiveness of any on-line marketing campaign is a very close measurement of conversion rate.
Conversion
Definition: the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)
FirstClickSEO Commentary: FirstClickSEO focuses on successful conversions, not rankings, and not traffic–it’s about increasing your business.
Clickthrough Rate
Definition: the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads
FirstClickSEO Commentary: We study clickthrough rates very carefully and get creative on how to increase this very important figure that determines the ROI of any on-line marketing campaign.