Definition: The action of clicking an ad element and causing a redirect to another web page.
FirstClickSEO Commentary: The higher the clickthrough, the more conversions.
Call to Action
Definition: A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.
FirstClickSEO Commentary: Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download.
Bot
Definition: Short for robot. See “spider”
FirstClickSEO Commentary: These little bots, or robots go around the internet and ‘index’ all the pages.
Blog
Definition: Also known as a “weblog”. An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.
FirstClickSEO Commentary: An excellent way to add iterative content to your site. If it makes sense, add it to your site.
Black Hat SEO
Definition: Unethical practices that give SEO professionals a bad name. This includes link farms, improper on-site text messaging, and much more.
FirstClickSEO Commentary: FirstClickSEO frowns upon black hat techniques. We support the search engines growing ability to find these perpetrators and penalize their activity.