Definition: Ethical SEO approved by the search engines.
FirstClickSEO Commentary: SEO should always be white hat!
Web Standards
Definition: Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.
FirstClickSEO Commentary: Make sure your vendors know and adhere to the standards–they do make a difference.
Web Browser
Definition: Software installed on the Internet user’s computer that allows him or her to view web pages. Popular web browsers include Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, Safari and Opera.
FirstClickSEO Commentary: We like Firefox and Google Chrome, but we’re not biased.
User-Generated Content
Definition: User-generated-content (USG) is content created and published by the end-users online. USG is comprised of videos, podcasts and posts on discussion groups, blogs, wiki’s and social media sites. USG allows for a wider content provider base and the chance for all users to share their opinions online. Criticism of USG includes credibility and quality issues.
FirstClickSEO Commentary: Social networking sites rule on user generated content. There are ways to add user generated content on most sites and this can leverage you with the search engines.
Usability
Definition: How user friendly a web site is. The ease of use that a user can perform an action or task through the user interface.
FirstClickSEO Commentary: Search engines rank good Web design higher than average or poor Web design.