Definition: Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results. In Overture, the top three bids are “featured” on Overture’s partners’ sites, including AOL, Altavista, Infospace, and others. The minimum bid amount on Overture is 5 cents per clickthrough
FirstClickSEO Commentary: This is how the search engines determine the value placed on keyphrases.
Definition: Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.
FirstClickSEO Commentary: A tool used to determine the value of a keyphrase.
Definition: A line of code placed in an ad or on a web page that helps track the visitor’s actions, such as registrations or purchases. A web beacon is often invisible because it’s only 1 x 1 pixel in size and has no color. Also known as web bug, 1 by 1 GIF, invisible GIF or tracker GIF.
FirstClickSEO Commentary: This is a tracking device used for referrals, commissions, and e-commerce environments.
Definition: Back links are inbound links pointing to a web page.
FirstClickSEO Commentary: The more quality back-links to your site, the more likely you are to have search engines ranking you well.
Definition: Automated Submitting is using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central’s Submit-It service to submit your web pages to the search engines.
FirstClickSEO Commentary: This tactic is frowned upon by the search engines. Indeed, some search engines such as AltaVista have completely automated submissions by requiring the user to re-key in a one-time use submission code that is displayed on the submission page as a graphic