Definition: A notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles.
FirstClickSEO Commentary: There are tools on the internet that show you the track back stats to your site.
Definition: The text displayed in the blue bar at the very top of the browser window, above “Back,” “Forward,” “Refresh,” “Print,” etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page’s title tag should be thought through carefully. Also see “keyword prominence.”
FirstClickSEO Commentary: Perhaps the most important tag on your site. You can see a title tag on the browser window… use this tag very carefully.
Definition: A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.
FirstClickSEO Commentary: PPC and SEM type of ad.
Definition: The number of times a term occurs in a document.
FirstClickSEO Commentary: Similar to keyword density.
Definition: An option that allows you to extend your reach by distributing ads to additional partner sites.
FirstClickSEO Commentary: If you have good content, that can make your site very ‘link worthy’.