Definition: Manipulation techniques that violate search engines.
FirstClickSEO Commentary: Black Hat Techniques.
Search Term
Definition: Search Term is a keyword, or phrase used to conduct a search engine query.
FirstClickSEO Commentary: Similar to keyphrases.
SERP
Definition: A page of search results delivered by a search engine.
FirstClickSEO Commentary: Stands for “Search Engine Results Page” (the most valuable commercial real estate in the world–Jacques Habra)
SEO
Definition: Search Engine Optimization, strategies and tactics undertaken to influence the rankings of web pages in the search engines.
FirstClickSEO Commentary: This is building equity into your brand.
SEM
Definition: Search Engine Marketing, strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.
FirstClickSEO Commentary: This is pure on-line advertising.