Glossary Terms

Definition: A web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical. Contrast this with directories, which don’t siphon content out of the HTML of a site’s constituent pages, but instead are comprised solely of site names and descriptions written or edited by human reviewers

FirstClickSEO Commentary: The most popular is Google, followed by BING, and Yahoo is bringing up the rear.

Definition: The benefit gained in return for the cost of investing budget into advertising or project. ROI can be measured by the following calculation:

FirstClickSEO Commentary: “Total Revenues (generated from campaign or project) minus Total Costs”

Definition: Submitting your web page address(es) to search engines after you’ve already submitted those addresses previously or after the search engine has already included your site in its index. Search engines don’t like it when you resubmit as it simply clutters their queue with duplicate requests

FirstClickSEO Commentary: Again, do not do this unless the site changes significantly.

Definition: A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.

FirstClickSEO Commentary: You can track this and give this person different information since they are a repeat visitor.

Definition: Low-cost advertising space that is relatively undesirable or otherwise unsold.

FirstClickSEO Commentary: Another looked down upon technique.