Definition: A web page, containing a link to your web page, that delivered your visitor to your web page. For example, if Google’s search results (for example on a search for “Britney Spears”) contained a link to a page on your site and the user clicked on that link.
FirstClickSEO Commentary: This is how we can determine what search phrase someone used to get to your Web site. Or which Web site sent the visitor to your site.
Definition: Where the Internet user is automatically taken to another web page address without him/her clicking on anything. Redirects are generally not good for search engine rankings, as they dilute PageRank. There is also the risk that the search engine spider will not follow your redirect
FirstClickSEO Commentary: There are ethical techniques to use re-directs with multiple domains.
Definition: The practice of trading links between websites.
FirstClickSEO Commentary: Doesn’t help or hurt you.
Definition: Sometimes expressed as the percentage of the universe of a target audience however it is measured by the total number of unique users who will see the ad over a specific period of time.
FirstClickSEO Commentary: We learn about reach in conducting a First Analysis.
Definition: A keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query
FirstClickSEO Commentary: Another word for search.