Definition: A site that functions as a point of access to information on the web. Portals are either authoritative hubs for a given subject or popular content driven sites.
FirstClickSEO Commentary: There are thousands of portals out there. Knowing which are worthwhile and which are meaningless can make or break your on-line campaign.
Definition: Phrase Match is a form of keyword matching where an ad will be displayed if the user’s search query includes the exact phrase, even if their query contains additional words.
FirstClickSEO Commentary: For example if the terms “running shoes” are associated with an ad and the user searches upon the term “blue running shoes”, the ad will be displayed.However, the ad will not be displayed if the search query is “shoes for running”.
Definition: an “open source” programming language for building dynamic web sites. PHP can be used to write server-side programs that access databases. PHP is the most popular web programming language – more popular than Microsoft’s ASP (Active Server Pages), JSP (Java Server Pages), and Macromedia’s Cold Fusion. PHP is especially well-suited for Web development and can be embedded into HTML. PHP is secure, easy to learn, efficient, fast to code and fast to deploy. PHP is being used by over nine million web sites (over 24% of the sites on the Internet), due largely to benefits such as quicker response time, improved security, and transparency to the end user
FirstClickSEO Commentary: PHP is open source, so there are more people that develop in this language than any other. PHP has few limitations. Perhaps its only weakness is that it’s up against Microsoft’s ASP technology.
Definition: a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis
FirstClickSEO Commentary: An important part of most on-line marketing campaigns. But, PPC clicks are only 1 out of 7 vs. 6 out of 7 for organic clicks.
Definition: a pricing model based on delivering sales or something else that can be directly attributed to the bottom line. Contrast this with traditional banner advertising which is based on impressions, a chunk of which come from people you have no desire or ability to do business with.
FirstClickSEO Commentary: A lot like cost per action. This is a payment model that is based on performance or closed leads, or sales.