Definition: An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important
FirstClickSEO Commentary: Definitely some of the most important tags, h1, h2 and h3.
Definition: The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page daily.
FirstClickSEO Commentary: Our monthly campaigns always include adding ‘fresh’ content to your site.
Definition: when separate web pages are combined into one, each potentially with its own scrollbar. You know you’re on a framed website when part of the page scrolls while the rest of the page stays in place. Frames frustrate people because much of the time when the person tries to bookmark a specific page, it doesn’t actually work but instead bookmarks the “frameset” page which is typically the home page. Search engines don’t like frames. A framed web site is at a severe disadvantage compared to non-framed sites in terms of search engine marketing. Most search engines support frames, but only, as Google says in its FAQ section, “to the extent that [we] can.” Searchers clicking through to a framed page from search results sometimes end up on an orphaned page. You can use “noframes” in HTML to make the page indexed normally by the crawler
FirstClickSEO Commentary: Almost all search engines frown upon frame sites–they are simply difficult to index properly. So, unless you MUST use frames, we recommend staying away from them.
Definition: How easily found your site is using search engines.
FirstClickSEO Commentary: The better your site is optimized, the more likely you are to be found.
Definition: generated ‘on-the-fly’ from a database. Also see “database-driven.”
FirstClickSEO Commentary: As opposed to static–something the search engines don’t like.