5 Reasons Why You Should Create a SEO To Do List

A while back I was told by a very successful family member to start creating to do lists. That being said, I didn’t realize how important they were until just recently. In this post I will briefly explain 5 reasons why I found it very beneficial to create a SEO to do list and why I think you should too.

Reason 1: Creating Lists Increases Efficiency

Personally, I have a lot going on in my mind. Ever since I started my SEO to do list I realized how much more I can get done without being bogged down by all of my thoughts. If I were to make an estimated guess on how much more SEO I’ve been able to do since I created my list, I would say I’ve improved about 100 percent.increase seo efficiency

Reason 2: You Turn Your Thoughts into Reality

I see a lot of people in the SEO, SEM, and SMM world talk the talk but not walk the walk. By creating a list, I stop thinking about all the things I should be doing and start creating action items I can pursue in the near future.

Reason 3: You Make Room For New Ideas

After I started creating lists with action items, I soon realized that I didn’t have to remember everything for a later time. Relieved, I realized I could start brainstorming new ideas since I already had the other ones written down!

Reason 4: Your Lists Are Great For Client Reports

When you are part of an agency that has to deal with various clients, they like to see the list of items that you will take action on and what you are going to accomplish in the future. By creating these SEO to do lists, you have developed a solid strategy on how to take your client’s business to the next level of online marketing.

Reason 5: You See The Progress Your Making

Before creating my SEO to do lists I knew I was getting things done however, because I did so many different things I couldn’t remember it all. Now I get the satisfaction of looking at my lists and seeing how well I did. Also, it feels wonderful checking things off the list and even helps me feel less anxious.

 

Do you already have a SEO to do list? What’s your reason for creating a list? Tweet me @SEO_Chase and let me know your thoughts.

 

 

 

5 Reasons Why You Should Teach SEO in 2016

With SEO becoming more and more important as we move into the second half of 2016, I’d like to share with you 5 reasons why you should start teaching SEO to further improve your expertise.

Reason 1: Teaching Reinforces What You Know

reinforce your SEO knowledge by teaching

Some of my best ideas have come through teaching other people. I spend a lot of time reading blogs, listening to podcasts, and watching tutorials on YouTube or Udemy and can only remember so much. As soon as I begin teaching what I know, I start to remember material I’ve learned in the past, which I will then begin to implement into my own strategy after seeing the benefits it can provide for someone else.

Reason 2: You Get More Stoke! monkey super excited about learning SEO

This is how I look at SEO implementation: 40 percent knowledge, 20 percent creativity, and 40 percent stoke! When I am working on the search engine optimization of a new site that is not interesting to me, I generally will not get as great of results. This is because I need someone else to be stoked as well about their progress and rankings. Generally, if a client is paying for their marketing, I feel they should also be excited about their results! When people don’t show emotions for the progress of their online business, it’s a lot tougher to maintain a high level of enthusiasm as well. One of the best ways to supplement more stoke is by teaching someone what you know and what you think will help their SEO, SEM, and SMM campaign.

Reason 3: You’re Contributing to OthersI honestly couldn't tell you

Ever heard the saying, “you don’t get to keep what you have until you give it away?”  I feel the same is true for teaching. Whenever I make the effort to teach others internet marketing, I start to feel like what I’m doing is making a difference in someone’s life. Of course, marketing implementation for clients makes a difference in their businesses, but when I give my knowledge away I noticeably learn at a faster pace.

Reason 4: When You Teach, People Are More Likely to Hire You teaching equals money

A great example of this is when I first started to use Blab to market the SEO skills that I had obtained. I went on there mainly to share my knowledge with others and help them with their websites or SEO. After a short amount of time, I started getting tweets from people asking to hire me for SEO, social media marketing, and web design.  The most important aspect of this story is that because my clients had already trusted me to teach them, they were more willing to pay me to implement my knowledge for their business.

Reason 5: Teaching is a Lot of Fun

almost as smuch fun as a water slide

I don’t know about you, but I love feedback! When I start teaching I usually experience people telling me what they do or do not like about the knowledge I’m offering them. This helps me refine what I know and question whether what I’m saying is something I really believe in or not. Another great aspect of teaching is when beginner SEO’s start to come to me for information. I get so “stoked”when people send me a tweet or a message on LinkedIn asking me a question about a post I’ve made.

Send me a tweet why you think teaching SEO is important @SEO_Chase and I might feature your comment at the bottom of this article.

Managing Social Media Marketing

Big cube surrounded by smaller cubesIn the technology world, everyone wants to upgrade to the latest and greatest model. When the iPhone came out in 2007, it wasn’t long after that people were already anticipating the release of the 4, 4s, 5 and so on. If we are all so concerned about being up to date on the latest models of technology, then we should all be ecstatic about the iPhone 6’s impact on the SEO and social media marketing world, right?

The current generation has often been criticized for the apparent addiction to online social networking sites. For years platforms such as MySpace and Facebook were viewed as disruptive and many parents misunderstood their purpose. However, this addiction is far from negative, in fact, Millennials have revolutionized the act of networking and expanded the horizon of online marketing. Social Media allows a connection of businesses and consumers like never before. As these networks continue to expand with over 1 billion users, it would be brand suicide, or in other terms “social suicide,” not to take full advantage of the marketing opportunities in this new media realm.

Social media has massive influence over a company’s reputation by increasing engagement and creating a more personal connection between the business and consumer.

 

Content is KEY.

As social media marketing experts, when developing a campaign strategy, our first step is to really get to know your target audience. It is crucial to present interesting, valuable content that your target audience is going to relate to and want to read. Nobody will be interested to click on links if the content serves no relevance to their needs or desires. After identifying who your market is as far as age, interests, and consumer needs, we develop content that is directed toward that audience and keep in mind the type of language that you use. When creating a post, always begin with a line that is going to grab the consumers attention with something that is relatable to their life.

Humans are, and always will be, very visual beings. In the 2014 Social Media Marketing Industry Report(Source), it can be noted that over 60% of marketers use visually inclined content. The progressive generations are known for extreme multitasking, thus, easy to read, attention-grabbing content is key. Images, videos, and infographics are the perfect way to reel in your audience and get them to read your content.

 

Engagement is KEY.

Multi Platform Social Media EngagementThe most important and sometimes challenging part is getting these busy consumers to engage with your campaign, which is then going to increase your social media presence and ultimately, your conversion rates. As social media marketing experts, we have the solution. The secret to increasing engagement is to begin a post with a question or opportunity for your audience to interact with you as the company or even with other fellow consumers. This engagement will generate an online buzz, which will then draw attention to your page and lock down those conversions.

 

Analytics are KEY.

After creating the content that lays the path for maximum engagement, it is crucial to take a look at the data after the campaign is underway. Analyzing the audience that is engaging with your posts is important to note any changes to the predicted demographic that is being targeted. Analytics also provide useful insight to what is working, and what is not. We can see whether some topics generate more buzz than others or whether receive more engagement in the morning versus the afternoon. By taking time to review these statistics, the content strategy can be adjusted to better suit the audience that is engaging.

The combination of these key metrics in social media marketing will get you the attention you deserve and boost traffic to your company. Social media marketing has become the most effective way to interact with consumers and drive business to your website. We all know how it feels to be that one person in the room with the older version of the iPhone, or any technology for that matter. Don’t sit there and let others get a hold of the newest models in marketing before you, take charge and let First Click provide you with the latest and greatest in marketing strategy.

Social Media’s SEO Importance

social media map

Social Media SEO | Importance to Marketing Campaign

As companies and businesses focus their attention ever greatly towards online marketing and SEO, search engines turn their own attention to social media. Using social media outlets to promote business, conferences, local activities, news, events, etc…, will lead more traffic back to the website and increasing brand exposure. Using social media is also a great way to become easily accessible for every consumer and potential consumer. Social may not help drastically in sales, but this will improve customer service, loyalty and brand image.

Use of multiple social media profiles is essential in developing a strong network in which to market business. Here are  tips for certain platforms and their importance:

Google +

Now the reason that this tops the social media SEO list is due to that this social media platform is owned by Google. google plus logoWith that follows the placement of the profile in a higher position inside the search results. This profile should be fully optimized with website link, contact information, hours, and business details. Make sure the profile is fully complete and positioned correctly in the suitable business category (i.e. retail, restaurant, finance, etc…). Once that is complete have a strong consistency of posting. Google Plus posts should be based around primarily business and marketing. This is where postings of current company news, upcoming promotions, reviews, etc… Making a strong Google + presence will lead to further people being able to locate the business. Needed is a Gmail account to create a page or “Places” or “Business” page, after which Google will send a postcard to verify the business and give control over the page.

Facebook

The most popular social media tools available currently. Yet, it goes underutilized as an SEO and marketing tool. facebook logoAlways make sure you have a complete profile and have it optimized for the correct business category. When posting, remember how many people use Facebook; posts have to be eye catching or else it will get lost in the shuffle of Facebook’s News Feed. The most engaging content tends to be photos, videos, polls, quotes and intriguing questions. Limit the wording, the current Facebook reading public doesn’t extend too much of an attention span to every post in their News Feed. Make your business page more personal; include photos of inner workings, satisfied customers, promotions, upcoming events, etc…. Remember to place the website’s backlink in a majority of the posts, this will help in directing Facebook users to the site. Facebook posting should stay highly consistent, aiming around 4-8 posts a week.

Twittertwitter bird

Twitter is designed to be a conversational and live news feed. Everything posted on here should be short and forward about whatever topic is being conversed. Give up-to-date news and short posts to garner conversation, hashtags can spread and begin to trend quickly #FACT. This tool is mainly used to drive traffic to websites and blogs. It can be great for populating your RSS Feed on your website and blog. Remember once again the profile needs to be complete and optimized for the proper business.

YouTube

Now this social media platform is consistently ignored, yet it is very powerful. After Google, youtube logoYouTube is the second highest search engine used today. Creating small videos with any type of video recording device can help greatly in driving traffic to the site and business. YouTube results get ranked high in Google’s Search Results due to the popularity of the site and as a subsidiary. YouTube videos are simple to upload and can be a highly engaging mean of marketing. Creating videos of business developments, employee vignettes, entertaining commercials, and company promotions/events can mean even more eyes on the actual product offering. Remember to optimize each video with proper use of tags, title, description, annotations, and conversation.

LinkedIn

LinkedIn is often viewed as a social media site to help you find your next job or network with your old collegelinkedin logo friends. However, this platform goes far beyond career searching and plays a large part in B2B marketing. With 101 million users, including executives for almost every fortune 500 company, LinkedIn has become a community of business minded individuals. LinkedIn provides the opportunity to share information about your company and its services to a direct market of users that joined the platform for the sole purpose of bettering their company. LinkedIn is highly underestimated and is the best facilitator for B2B marketing strategy.

Optional Social Media Outlets:

  • Pinterest
  • Instagram
  • Vine
  • Reddit
  • Plus many more

The aspect of social media management can be a daunting task. But, it can become manageable if broken down and schedule properly. We at First Click Inc spend a great deal of time setting dates and times when certain content should be posted. Keeping consistence with the ideas and concepts discussed, there will be noticeable trends in notoriety and consumer reach. Interested in developing social media assets to improve your websites performance? First Click Inc can help.

I am interested in Social Media Integration.