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Rand Fishkin Moz

Rand Fishkin From Moz Shares SEO Tips | First Click, Inc.

Rand Fishkin is the founder and former SEO of Moz, one of the world’s best SEO analysis websites. In this interviews he shares how he started and how you can start to learn SEO. Below is a transcription of the podcast if you would rather read than watch and listen. Let us know what you found useful!

CEO of Moz: Rand Fishkin

Rand Fishkin Moz

Chase Reiner: All right, so we’re on air right now Rand.

 

Rand Fishkin: Awesome.

 

Chase Reiner: Yeah. The first question I have for you … I actually added a couple more questions, and if you don’t feel comfortable answering them, you don’t have to.

 

Rand Fishkin: Oh, no problem. I’ll answer anything and everything.

 

Chase Reiner: Okay, well, I won’t hold you to it if that’s not the case. My first question is how did you start out doing SEO because that’s something I don’t know about you.

 

Rand Fishkin: Yeah, sure. I started actually in web design and development back in the late 90s. I was doing that a little bit through high school and then into college. I dropped out of college in 2001 to start working with my mom, Jillian, who had a small business marketing consultancy. She was sort of an independent, solo entrepreneur and worked with a bunch of businesses in the Seattle area to make logos and letterheads, business cards, all that kind of stuff. Her clients started needing websites as well, and that’s what I was building.

 

A couple years into that, some of them needed SEO as well. We initially outsourced that, we subcontracted it to a few folks here in Seattle, and then we ended up not being able to afford the subcontracting anymore, so I had to do it myself. That’s when I began trolling the SEO forums at the time. Contributing, participating, you know, you can go back to like 2003, 2004, and just find every single SEO forum is filled with “randfish” asking weird questions. Then I started up SEO Moz the blog as a place to share my own ideas and what I was learning, and be able to point to bigger pieces of content.

 

Chase Reiner: In all those forums, were there links going back to all your sites too?

 

Rand Fishkin: I wish. I think I might have actually tried that a few times. Try like comment … Comment spamming, even back then, I realized I really didn’t like it. It wasn’t for me, and I was not good at it.

 

Chase Reiner: Right. Right on. Okay, so then there goes the question of Moz, how did that get started? Why did you decide to start Moz and how did you grow it?

 

Rand Fishkin: Yeah, I mean initially it was just the blog, and then as the blog became more prominent, that overtook the rest of our business as the way we were earning clients. We shut down the old consulting business, and started operating solely under Moz, called “SEO Moz” at the time, when it was SEOMoz.org. Then in 2007, we had launched … Well we had built a few tools, just for ourselves to use for our clients, and we decided we wanted to make those public. I’m a big transparency guy. I hate having stuff that’s like, “Oh I have a secret sauce that you don’t know about.” We wanted to make all these tools public, but we couldn’t handle the volume of free users, so we figured, “Hey, we’ll just put up a little PayPal pay wall. You’ll have to subscribe, you pay us like $29, maybe it was $39 a month.”

 

It turns out we just announced that once on the blog, didn’t really talk about it a whole lot. I was actually going through the old blog posts yesterday, over the weekend because I’m writing a book now about this experience, and we didn’t promote it much at all. It turned out hundreds of people were just signing up for these tools, and that ended up becoming almost half our revenue stream by the middle of the year. At that point we said, “Wait a minute, we think we’re onto something here. Like let’s get serious about this software business,” and I think that’s really when Moz started to transition into a software as a service type company.

 

Chase Reiner: Nice, and so for … There’s an echo right now. Testing. Yeah, there’s some weird echo. I don’t know if it’s …

 

Rand Fishkin: I don’t hear it on my end.

 

Chase Reiner: Yeah, I wonder if it’s one of the people that’s in the chat. Nope. I think it might be … Are you using speakers?

 

Rand Fishkin: Yeah, hang on just a sec.

 

Chase Reiner: Okay. Testing. Well now you’re muted.

 

Rand Fishkin: Did you hear it when I was muted?

 

Chase Reiner: I didn’t hear you. Okay, it’s gone now. It’s good now.

 

Rand Fishkin: All right, let’s …

 

Chase Reiner: All right, next question. This is a question that I’ve been wondering for a while, and I think I’ve been asking you a lot of questions on your Whiteboard Friday‘s, or not asking you in particular but discussing with other people. One of the big things for me is staying on top of your SEO game, and I guess my first question, it’s going to be a three part question, but my first question is how do you stay on top of your game? Then the other two parts would be like how much time do you spend learning and how much time do you spend implementing to continue the learning?

 

Rand Fishkin: For me, I’m in a very lucky position. I think early on I had to spend a tremendous amount of time learning SEO and getting up to speed, but then once you sort of achieve prominence in the SEO blogging world, the nice thing is that I probably have ten emails every day that are not just asking me questions but furthering my knowledge. They’re sharing a, “Hey, I discovered this.” “Hey Rand, we saw this weird thing with this website.” I just got an email … Actually it was a Google+ notification last week from a research team in Germany that had done a bunch of amazing research into pagination styles and format. Stuff that I’ve never dug into, internal linking pagination and how that affects indexation on large, very large, enterprise size sites. They had done this phenomenal piece. When I found it I actually asked if I could share it around, because I thought it was so good.

 

It’s stuff like that, right? I sort of get kept up to speed automatically just by reading my feeds and my email and helping folks out. I probably am helping five to ten folks every day through Moz Q&A or through my personal email, and I think teaching is a phenomenal way to learn. If you’re trying to help someone else accomplish something, “I’m helping a startup here in Seattle or a non-profit or I’m helping a friend of mine.” Sometimes Geraldine, my wife lets me, I even help her with her travel blog. All of those things are points where I’m teaching, I’m helping with the implementation, but I’m also learning at the same time.

 

Chase Reiner: Okay.

 

Rand Fishkin: As far as time goes, boy. [crosstalk 00:06:54] maybe a good quarter of my day, on average, is spent teaching, learning, implementing, reading, amplifying, right, like some combination of those things. It’s usually 30-45 minutes in the morning before I walk to work, and sometimes another five or ten meetings here in between meetings at work, and then most of it is really like between 10 PM and 2 AM, like when I have that quiet down time.

 

Chase Reiner: Like you were saying earlier, you’re kind of in the ideal position. What would you maybe recommend to somebody who’s working a 40 hour work week, who’s the average SEO. How much time should they be spending or teaching?

 

Rand Fishkin: One of the things that I think is a terrific idea is to find something else that you’re passionate about outside of the pure SEO world, and start your own website on it. You don’t need it to make money, although you can if you want. You’re just trying to learn and implement and test things out and have some fun and play around. I think most of the best SEOs that we all know out there are folks who do a lot of testing, who run their own website, sometimes several of them. I remember Cyrus Shepard right, who was the head of SEO at Moz for a long time, he had a bunch of sites on the side. In fact, he decided to leave Moz so that he and his wife could both work full time on that portfolio of websites that he kind of built up on the side, and I think that’s awesome. More power to him. I miss him dearly, I hope he maybe comes back someday but not because his sites failed.

 

Chase Reiner: Right on. There was something that you mentioned in a blab the other day with Robert [O’haver 00:08:44], I actually asked you a question and it was about what would you recommend to somebody who’s really passionate about SEO. I don’t know if you remember it, you probably get tons of questions all the time. You said, “To become really specialized in a certain part of SEO.” What would you consider yourself specialized in? Like a lot of things or what do you target?

 

Rand Fishkin: I think for me my particular specialization is probably on the software and data side of SEO, and that’s just because of my experience at Moz and how much my personal success and Moz’s success depends on us being really good at building software and data and tools. I think that’s probably an area of specialization that not a ton of folks in our field have. There’s a good handful: John Henshaw from Raven obviously, Dixon Jones from Majestic, and his partner Alex, and Nick Crew from SEM Rush. There’s probably two dozen scaled up software companies in SEO, so it’s a fairly specialized skill. Yeah, that’s something I really enjoy too. I love sitting down with the big data team and saying, “How do we make our crawl more representative of Google’s crawl,” and, “How do we improve the machine learning system that works on the page authority algorithm so that page authority becomes more representative and better correlated with Google’s metrics or Google’s rankings?”

 

That kind of stuff I get super excited about. I’m not super technical. I can’t actually sit down in Java or C++ and start [inaudible 00:10:22] on Mozscape and helping out that way, but on the product side that’s one of my big passions.

 

Chase Reiner: Nice. Okay, whiteboard Friday’s. There’s an echo again.

 

Rand Fishkin: Better?

 

Chase Reiner: Testing. Echo.

 

Rand Fishkin: Still there?

 

Chase Reiner: Yep. Oh, it went away. It’s gone.

 

Whiteboard Friday’s. How do you come up with them all the time? I mean, one of the struggles for me, not just for the podcast but also for the blogging, I was doing a lot of blogging previous to getting hired to where I’m at right now, and one of the challenges for me was coming up with new ideas all the time. There’s always so many people in the SEO world talking about the same thing, and it seems like you’re always coming out with new things that it’s like, “Oh, that’s not something I usually hear about.”

 

Rand Fishkin: Yeah, for me it is … I obviously pay attention, like you do, to the mainstream news. Whatever I’m seeing covered on search engine land and search engine round table and all that kind of stuff. I also have this, I don’t know what it is, like a sixth sense over the years. If I find something that pops up that looks really interesting. For example, that study that I mentioned on pagination and internal links on large sites, I’ll go, “Wait, that’s new and unique, and that’s interesting.” I would say most of the whiteboard Friday ideas I get are from eureka types of moments like that where I stumble across something, it seems really fascinating and interesting to me, I haven’t seen it covered a ton, and so I’ll turn that into just a short email that I send to the guys who film whiteboard Friday, that’s Elijah and Michael.

 

Then, you know, we get together in the room and we look at the emails that I might have sent them in the last couple weeks, and we go, “All right, let’s do that one, let’s do that one.” Then I write them up on the board and we film them.

 

Chase Reiner: Nice. Do you feel like your drawing has improved over the …

 

Rand Fishkin: Yes, yes I do. I think I started out with some pretty pathetic and amateur drawing skills, and I’m now up to the level of maybe intermediate. I’m definitely not a quality artist. I’ve seen some folks come in who can whiteboard things up, and it just looks gorgeous, stunning. In fact, Geraldine can do that, my wife can do that. She’s like this amazing artist, but I cannot. I have to stick to my little stick figures looking at their little web pages, but it works. It works.

 

Chase Reiner: We got an interesting question from one of my coworkers for you. They wanted to know what SEO tools do you wish existed, and why don’t they exist yet? You can think about this.

 

Rand Fishkin: Yeah, I have thought about this a lot. I think one of the ones that I’m most passionate about, that I wish existed, I wish you could see the webs click data, anonymized of course, but the way that you can see link data. For example, if I go to [inaudible 00:13:26] or Majestic or open site explorer for Moz, I can see here’s a bunch of links that point to this page, here’s a bunch of links that point to this page, and I can filter and sort those. How amazing would it be to do the same thing with user and click data? I want to know how many people searched this term yesterday, or searched in the last 30 days. Then I want to know what percentage of them clicked on position one, two, three, four, five, and how that differs from the average position click.

 

Then I’d like to see, once they made it to this website, how far down did they go? What was the average time on site? That sort of competitive data for web analytics. That would be mind-blowingly awesome. I think there are a few companies out there that have and sell click stream type of data. Moz has been buying some click stream data for our keyword research tool, so that we can have more accurate volume scores and more accurate opportunity scores and that kind of stuff, but it’s … That is a massive undertaking. You need this incredible score of data, then you need to be able to slice and dice it a million ways, but how awesome would it be to say, “Huh, I wonder if this is a good keyword,” and then being able to see here’s how many people search for it, from which regions, and here’s which sites they clicked on and here’s whether they made it to conversion. That would be heaven.

 

Chase Reiner: It seems like Jumpshot’s trying to get a little bit of a hang on that, but it’s still a little far off.

 

Rand Fishkin: Yeah, Jumpshot and Similarweb, I think are the two that have a shot at building something like that for right now, and we’ll see. I mean, I think that click level data is just essential to the competitive environment that we’re in, and I’d love to see those, one of those or both of those folks take off and compete with each other and get better and better. That’d be cool.

 

Chase Reiner: Yeah, it would.

 

Future of Moz. Speaking of tools, anything in the works that you want to talk about?

 

Rand Fishkin: You must have read my mind. Yeah, so next week … Is it next week? It’s either next week or the week after, we are launching keyword explorer, which I’ve tweeted about a few times. I’ve put up a little gallery of some screenshots on my public Facebook page yesterday, and it is … I think it’s going to be good when it launches, and I think within a few months of launch, thanks to lots of feedback and input, it’s going to be great. The exciting thing is I’ve been working with this small team of engineers and designers for the last almost exactly 12 months on this project, and it’s awesome. They’ve got sort of the next six months just sitting there, waiting for people to say, “I also want this. I also want that. I wish you would do this,” and the data back end of it is pretty incredible.

 

You know Russ Jones, who was formerly at Virante, and he has been instrumental, he and [Doctor Pete 00:16:26] both, have been instrumental in creating these high quality metrics that you just can’t get anywhere else. I mentioned the click stream data, which means that you can get a true estimate of click through rate opportunity on any given search result, depending on the features that Google’s put in there. You can get much more accurate volume scores. They’re bigger ranges, but 95% of the time, the volume, the true volume falls within those, as opposed to the weird numbers that Adwords spits back that are just bizarre sometimes.

 

I’m pretty psyched about that. I think it’s going to be an interesting one for sure. I haven’t launched a product where I got to work with the product team since probably the very early years of my CEO tenure, so it’s kind of fun to get back in the weeds and get to do that kind of work again.

 

Chase Reiner: Cool. All right Rand, so I think my last question is do you have any mentors and where do you learn most your stuff from? Other than your emails.

 

Rand Fishkin: Well I will say … So one of my greatest mentors in the last years have been my investors. Initially, we were totally amateur hour when we started SEO Moz and started doing software stuff. When Michelle Goldberg from [inaudible 00:17:46] came in, she was just phenomenal. She has this cool, calm, very sophisticated but very empathetic way of sharing information with us, telling us kind of, “Okay, here’s how we want to structure this, and here’s how we can maximize this. Here’s people you should talk to to learn more about churn and about lifetime value and about all the [sass 00:18:12] metrics, and here’s people you can talk to to learn more about credit card processing.” Just a lot of sophistication and advancement, and that happened again with Brad Feld from [inaudible 00:18:23] who’s been phenomenal.

 

Another big mentor of mine is Darmish Shah from Hub Spot. In 2007, when we were thinking about raising money, he reached out via email. We had a couple long phone calls, and then he’s been … I don’t know, it just feels like a brother to me ever since. He just sort of sends along information and it’s like, “Oh yeah, you should do this, you should try that. This would be good for you.” I don’t know what I did to deserve such awesome people in my life, but it’s been pretty amazing.

 

Chase Reiner: It’s probably because you attract like personalities, right?

 

Rand Fishkin: Well, I hope so. I mean I hope I’ve helped someone as much as Darmish has helped me.

 

Chase Reiner: You’ve definitely helped me a lot.

 

Rand Fishkin: I’m thrilled to hear it. That’s great.

 

Chase Reiner: Well, that’s pretty much all I’ve got Rand.

 

Rand Fishkin: Awesome. Thank you for having me man, that was really fun.

 

Chase Reiner: I really appreciate you coming on here man.

 

Rand Fishkin: Yeah, you bet. All right, take care of yourselves.

 

Chase Reiner: All right, you too man.

 

circloscope logo

How to Get More Followers and Engagement on Google+

Circlescope is like ManageFlitter but for Google. It is a powerful tool to manage your social media account, your posts, and your followers. This frees your time to do other important things while your Google+ folowing is taken care of and continues to grow. In this podcast we explore this tool and how you can use it to its fullest potential.

SEO, SEM, and SMM Expert Podcast

Circloscope

Welcome to the SEO Podcast brought to you by First Click, Inc. where we talk about what works with SEO, SEM and SMM. I’m Chase Reiner and today we’re going to be talking about how to get more Google followers, Google+ followers, and how to get engagement on Google+. All right, so the last podcast that we did was about ManageFlitter, but today we’re going to be talking about Circloscope which is like ManageFlitter, but for Google. Now if you didn’t hear about how to get more Twitter followers, you should listen to the past podcast the one before this about how to get more Twitter followers with ManageFlitter. Anyways, Let’s get started on Circloscope.circloscope

What you’re going to want to do is create your Circloscope account. It’s at I think circloscope.com and what you do is you get the Chrome extension, right? This is like an application that you just install on your Chrome and you can use it for free for just for your profile account, but not for your Google business page accounts, which is what you’re probably actually going to want it for. If you want it for three pages, I think it’s annually $49 for a year and if you want it for fifteen business pages, it’s going to be $178, but that’s probably only if you’re like a big company.

So what you do is you install it on your Chrome and you buy the premium version or the pro version and once you do, you hook up all your Google+ business pages, so I only use I think my business page and my profile page, but I only advertise through my business page. Actually, no I just did it through my profile page, so I didn’t even need to buy it but I did anyways to check out the features. So what you do is you go to Google+ communities and you figure out okay I want to start getting more followers who are in the SEO industry, so for me, that’s what I would do. I would go to Google+ and I would type in the search bar SEO and then I’d look through the communities. You want to find the communities that are usually around one thousand to five thousand people.

If you get a community that has like seventy-five thousand people in it, the problem with Circloscope is it loads everybody in that community and it’s going to take forever. I tried to do it for the SEO news community on Google+ and it wound up taking ten minutes and I was just like, okay, this isn’t worth it, so go find a page that has like five thousand people on it and once you do, grab that URL for that community and go back to your Chrome extension on Circloscope. You’re going to want to go to … There’s a little drop down and you’re going to go to communities and then you are going to click on members that are not in my circles. Sorry, so members of the community that aren’t in my circles, and then you are going to add that URL for that community.

Once you do that, Circloscope is going to load everybody from the community in the SEO community and you can either just manually click on all of them or just click on certain people you want to add to your circles. Or you can follow like one hundred to I think five hundred people max at a time. Or you can just select all and try to follow everybody on that community. The only problem is that I think Google only lets you follow around five thousand people at a time or put in communities five thousand people at a time, so you want to be careful with that.

circloscope logo

Unlike Twitter, I don’t think you can actually get penalized for adding too many people in your circles right now, so if you add like two thousand people in a day which I think is the cap, you’re not going to get in trouble for it yet. I usually add about one thousand people a day. Or circle a thousand people a day, and I’ve been fine and I’ve been doing it like every day. I would add, yes, about one thousand people at first and wait a couple of days. You don’t want to just go to the next step immediately. You want to wait a couple of days and see who circles you back.

After a couple of days, if nobody has circled you back yet, go back to Circloscope and go to I think it is … It’s in the drop down. It’s relationships and then people who are not following me back and then what you can do is you can select all the people or maybe the first five hundred, whatever you want to do, and you can do this thing called black listing. You select them all and then put them on your black list and what that does is once you put them on your black list, you unfollow them. Or you uncircle them and if you try to circle them again, it won’t let you circle them, Circloscope won’t let you circle them because it shows that they are already on your black list, so it shows Circloscope that you don’t want to circle them again.

Something else you can do to kind of get this jump started if you don’t have a big following on Google+ is you can … And you don’t have to do this, but you can buy followers on Fiverr. I think it’s like five hundred followers for $5 I saw recently on Fiverr, and this is social proof so if somebody sees your Google+ and they see that you already have like five hundred followers, they’re more inclined to follow you back, but like I said, you don’t have to do this. Just try to create a really good Google+ page.

Another thing you can do, and this doesn’t have to be through Circloscope, there’s a lot more things that you can do on Circloscope, but these are like the main capabilities. Just in general, just to get more engagement on Google+, this is what I’m going to talk about next, one of the things you can do is you can get a gif as your cover photo so you can actually get a moving cover photo, and I’ve found that people are more likely to follow you if you have a moving cover photo which is pretty interesting.

Also, when you post something, which I usually post through buffer so I schedule out all my posts and then I’ll post through a buffer automatically. I’ll actually go back to those posts the next day that have been posted through buffer and I will reshare them to all of the different Google+ communities I’m in so I’m a part of like, I don’t know, seven communities and I’ll reshare the posts to communities that have like one hundred thousand people and usually each different community gets me engagement for each of those same posts. Make sure you’re resharing, but if you do that, go to your settings in your Google+ profile and disable the part where it says, “Show my recent posts from communities” so it doesn’t look like your spamming on your profile page.

That’s pretty much all I do for Google+ right now, but I’m interested in hearing what else you guys do and that’s pretty much it for the podcast today. Make sure to subscribe to the podcast in iTunes if you can. The podcast is First Click Inc SEO Experts and leave a review if you can. I’m Chase Reiner and we’ll see you guys next time in the next podcast

How to get more twitter followers and engagement

Twitter Tool to Get More Followers and Engagement

Twitter is an excellent site to build a loyal following of engaged users. However, this social media platform requires careful curation to find the right audience. With this tool, you can find and invite the perfect audience to follow you. This increases engagement, and ultimately makes your SEO campaign stronger.


Hello and welcome to the First Click, Inc. podcast where we talk about different strategies that work with SEO, search engine marketing, and social media marketing.

Twitter-Tool

Today we’re going to talk about social media marketing and the tool that we found that works pretty well for getting Twitter followers and also promoting your content through Twitter. This might be a tool that people already know about, but for those of you who don’t I think this is a very great tool that you should be using.

The tool’s called ManageFlitter. What it does is it lets you follow people in bulk. Not just anybody, but people who are related to your industry. If you have an industry that’s in SEO, or you’re interested in SEO, then you can go to ManageFlitter and type in SEO and either search through people’s bios, or you can search through people who are talking about either the hashtag or they’re just talking about it in their tweets. What it will do is it will put a whole list together and you can add all these people to your process later queue.

What your process later queue is Twitter lets you add followers that you want to follow later so you don’t have to do it right then, but it lets you add a bunch at once. Say there’s 6,000 people right now talking about SEO. You add all of those people to your process later, then you can go through that queue and you can either choose to follow certain people or not. All you have to do is just click them and they’re all lined up so you can choose, “Ok, yes, yes, yes, and, no, no, no, yes, yes.” This works pretty efficiently.

Now how I would do this is only follow 200-300 per day. You don’t want to follow more than that. It honestly does not take that long to do this. That’s what’s so great about it. All you have to do is literally just click the button a bunch of times and it will tell you, “Okay, you just followed 200 people in a number count,” and then you can choose whether you want to follow more or not. Like I said, I only follow usually about 200-300 per day.

Twitter followers

This is a paid feature, I believe. If you want to do this I think you have to pay about ten buck a month, but this is such a great deal it’s totally worth it. This is what I do. I will actually pin one of my most important tweets to the top of my Twitter, like this podcast, firstclick.podbean.com, which is our podcast, and it actually comes with an embed so people can just click on that and start listening to it through the play button. It usually gets a bunch of re-tweets and likes because what happens is when they see that somebody named SEOChase followed them they’ll actually go to that name, to my name, because they’re interested in SEO and they’ll check out what I got. Usually they’ll just check out the first couple tweets, so you want to make sure that the stuff you’re promoting is your pinned tweet. Very important; make sure you pin your tweet before you do this.

Another thing is if you’re going to be following a bunch of people you also want to make sure you don’t have too many people you’re following. If people are seeing that you’re following 2,000 people, but you only have 1,000 followers, it’s going to look kind of strange. Make sure that you don’t do that. How you do this is you go to your… Instead of you go to the followers in ManageFlitter you go to unfollow. It’s a little tab next to the followers. It will let you see all the people who aren’t following you back and you can add them to a process queue that will process them later. When you’re ready you just click on that and you can just click all of them in a row and unfollow all of those people simultaneously. For that you only want to unfollow 100-200 people per day. This also really depends on how many followers you already have. Some people suggest that you actually should buy 10,000 followers off of Fiver. I don’t think you need to do that, but you can if you want.

The other thing I wanted to mention is if you’re going to be looking up really important hashtags… Say you want to find people who are talking about SEO, but maybe people are also talking about social media, but you don’t know what they’re talking about because it could either be social media, it could be social media marketing, it could be SMM… Go to hashtagify.me and it will tell you all the top hashtags.

That’s pretty much it for this podcast. Hopefully this is going to help you guys get some more Twitter followers and promote your content. For the next blab, or the next podcast, I will probably be talking about a Google plugin that I actually use that kind of does the same thing as ManageFlitter, but it’s for Google followers. Anyways, thanks for staying tuned for this podcast and we will see you next time.

 

Moz-Bar

SEO Tips 2016: 12 Secret SEO, SEM, and SMM Tools

Local SEO expert Chase Reiner shares his favorite tools for SEO, SEM, and SMM. Use these tools to comb through the data and get relevant information on keyword analysis and SEO opportunities that you don’t want to miss.

SEO Tips 2016: 12 Secret SEO, SEM, and SMM Tools

Hello and welcome to the SEO, SEM, and SMM Experts Podcasts, brought to you by First Click, Inc. and myself, Chase Reiner. Today, we’re going to be talking about some secret SEO tips and tools that I use. They’re not all secrets. A lot of people actually know about these tools, but I’m going to go over the highlights of these different tools and why I think that they would be helpful to SEOs and SEMs and social media marketers. What we’re going to do first is we’re going to go over the list and I’m just going to read them off to you and then I’m going to explain them to you.

SEO Tips 2016: SEO Tools

First off, we got SEO. For the SEO tools I like to use SEOprofiler, SEMrush, Moz, and Jumpshot. There’s more SEO tools that I use, but these are the main ones. Another tool that I use that isn’t really an SEO tool but definitely helps you get a lot of information is a tool called Lucky Orange. I’ll explain that when I get to it. For SEM, I recommend keywordtool.io, which is also good for YouTube, and Keyword Planner. There’s another tool that I use as well but these are the only two I want to go over in this podcast. For social media marketing, there are many good tools. What I recommend is ManageFlitter, Circloscope, Hashtagify.me, and Followerwonk. All right. Let’s get started.

SEO Profiler:SEO Profiler

SEOprofiler is kind of like Moz if you guys have used it. What you do in SEOprofiler is you set up your site or multiple sites. The pricing starts off, I think, at $20. I think that’s for five sites. Then, I know for $100 a month, you get 10 sites. Anyways, what you do is you plug in a website and you plug in all the keywords that you find through either Keyword Planner or keywordtool.io and you track your keywords and your website and where your website’s ranking for those keywords. I think it also gives you the ability to do link disinfection. If you have a bunch of bad links pointing to your site, it’ll automatically let you download a CSV file of those links and put them into your disavow file. The other thing that it lets you do is it gives you keyword tracking, like I was saying before. It gives you positive and negative alerts.

It also shows you necessary links that you should be using. It’ll give you starter backlinks, which is like a comprehensive list of 100 different links that you can basically count on that you won’t get penalized for having those links. Also, it has something called Opportunity Finder, which is pretty cool. You can plug in your website and your competitors’ websites and it’ll show what the links are that you all have in common. Say you have a link from, I don’t know, a good website that your competitor doesn’t have. If they had this tool, they would be able to check out that they could probably easily get that link and vise versa. If you have no links and they have a bunch of good links that you could possibly grab pretty easily, you would just go in there and check out what links are pointing to them and go and try and grab those links.

Another thing it does is it shows you the … It does a website audit of your websites. If you have, let’s see, spelling errors, or broken links, 404s, I think there’s a couple other things, it’ll basically tell you all the things that are wrong with your website. Actually, yeah. Meta description, no meta description, title’s too long, that kind of thing, and it just gives you a list and you can look at it. It does a bunch more things, but my favorite part about it is how it lets you just basically track all of your rankings and then also it shows your positive and negative alerts when you’re ranking higher for certain keywords, when you’re ranking lower for certain keywords, that kind of thing.

SEMRush:SEMrush

SEMrush is a great tool for keyword analysis. I usually use it for organic research. Basically, what you use it for is you plug in somebody’s website, say it’s yours or a competitor’s, and it shows you an estimation of the organic traffic that the people whose website you plugged in are getting and also the paid traffic that they’re getting. It also shows other things like backlinks and display advertising and shows you the top keywords and the traffic that they’re getting for those keywords. It’s all an estimation but I’ve found in some cases it’s pretty accurate and in other cases it’s not, so don’t completely rely on it, in my opinion. It’s still a good estimation.

There’s other abilities that you can use on this tool, but this is mainly what I use it for and what I know most people use it for, although I know people who use it for other things as well. I just haven’t used it that much. Anyways, if you’re trying to do a competitor analysis I would definitely check out SEMrush.

Moz:Moz

Okay, next off we have Moz. Moz Pro I think is, I forget. I think it’s like $100 a month. It might be more, it might be less. I think it’s more. With Moz Pro you can do what you do with SEOprofiler, except it’s a little bit different. You can still do indexing of sites and track keywords.

There’s a bunch of stuff: keyword analysis; Keyword Difficulty Checker; Open Site Explorer, which lets you look at sites and see what the different factors are that they’re ranking for and that kind of thing. Overall, the only reason that I don’t really like Moz that much in comparison to SEOprofiler is I find that SEOprofiler is a little bit easier to use. I just haven’t used Moz that much because I don’t really like it that much. I do like their Keyword Difficulty Checker which comes with the Moz Pro subscription. The one thing I will say about Moz is that you can get Moz Local, which is different from the Moz Pro account, and Moz Local really helps your local organic rankings.

Moz Local: moz local

The way Moz Local works is you plug in your website or your address, basically, you have to make sure that you have an address either on a Facebook page or a Google page. It finds your address and lets you index it for, I don’t know, like $80. When you index it, it basically adds all of the different local rankings that you don’t have already for different local indexing sites like Bing, Yelp, all the different local indexing, FourSquare, that kind of thing. What happens is you get this thing called NAP consistency. When you have NAP consistency it helps you rank higher in the local search when you have NAP consistency because Google sees that you’re consistent across all these different platforms which helps your rankings.

It also helps you get found in these different search engines. Definitely check out Moz Local if you have a local business. I think that’s pretty much it for Moz, especially since everybody knows what Moz is. Oh, wait. One more thing about Moz. They have something that you should download for your Chrome or Firefox called the … Oh, gosh. MozBar.

MozBar: mozbar

Basically what MozBar does is … Most people already know this, so I’m sorry if I’m explaining this again. It shows the domain authority of the site that you’re on, which is an estimation of how powerful the domain is.

It also shows other things like page authority and it shows page analysis, which shows the page title, the meta description, the H1’s, the bold and italics, all those things that you’re going to need to know when doing competitor analysis. It also shows a little bit about the Facebook and Google+ activity. I actually recommend a new plugin that I found through a social media examiner podcast called the BuzzSumo plugin, which I actually haven’t even added yet, but I pretty much know how it works. This might actually be going off on a tangent of the social media plugins, but I’m just going to add it to the list.We’ll add that and we’ll talk about it when we get there. That’s Moz.

Jumpshot:
Jumpshot.com

The next one’s going to be Jumpshot. What Jumpshot does is it lets you plug in a website and it gives you basically an estimation of all the traffic that that site’s getting. How it does this is it takes the information from this program called Avast, it’s an antivirus program, and anybody who has it and says, “Yes, you can anonymously track my data,” it takes the data from their Google searches and it plugs it into their algorithm and then it predicts what their actual clicks are for those keywords on that website.

You can actually use an unadjusted view and not have to get an estimation. You could actually see what the actual click are and they’re usually a lot less. I think the data pool for how many different keywords that are getting clicked on, that kind of thing, how many people are clicking, how many people have the antivirus program, I think it’s 120 million or something so it’s still pretty large. Also, I think if you spend $400 a month or something, it’s pretty high, Jumpshot will actually show you the conversions they’re getting. They actually track the conversions for you. They go in and they put conversion tracking on certain pages of those competitors, when people are hitting their thank you page, that kind of thing, which is pretty cool.Anyways, definitely check out Jumpshot. It’s free for the first 15 days. It’s really good for competitor analysis.

Lucky Orange: lucky orange

All right, next off we have Lucky Orange. Now, Lucky Orange is a website application that you put on your website. It’s pretty cheap. It’s only $10 a month. What you do is you put the JavaScript code on your website in the body tag or the header tag, I forget. It lets you have live recordings of people who are on your website, gives you the ability to chat with them through a chat box, and then it also gives you heat maps and conversion funnels and form analytics and polls and a bunch of stuff. My favorite is the fact that you can do live recordings.

Also, it shows you the recordings of the people who actually hit your site and then either why they left, that kind of thing. For $10 bucks a month, I would definitely check out Lucky Orange. It’s totally worth it. All right.

SEO Tips 2016: SEM Tools

KeywordTool.io: keywordtool.io

Now we’re moving on to search engine marketing tools. For search engine marketing tools, first one I recommend is keywordtool.io. The reason why keywordtool.io is awesome is because it gives you a bunch of different suggestions on the different keywords that you’re going to be wanting to track. For instance, if you go the keywordtool.io … This is also a paid tool. You can use it for free but you don’t get really that much data. I think the paid price is like $60 a month. I’m not exactly sure on that.

For instance, if you type in SEO on the Keyword Tool, first of all they do give you Google, YouTube, Bing, and the app store keyword research which is pretty cool, but say we’re just going for Google. It’ll show you all the different variations of what people are typing in for the keyword suggestions. I think it goes off of the keyword suggestions for Google. Then it’ll also show you questions. If you click on questions you’ll see all the different variations of how people are asking about SEO. Also, for YouTube, I find that … I actually just did this for one of my YouTube videos. I was finding all kinds of great information in terms of questions for my YouTube channel just by going to the YouTube tab and typing in the query or just the actual term and then it gave me a bunch of questions that I actually used in my description for the YouTube video and then also in the title.

Check out keywordtool.io. If anything, just use it for the free version. If you have Moz, you can actually just take the keywords that you get and plug them into Moz and get all the statistics that you’re not going to be getting through Keyword Tool if you can afford it. All right.

Keyword Planner: Google Keyword Planner

Next we’ve got Keyword Planner. Everybody knows what Keyword Planner is, but I’m just going to say it anyways. If you’re not using Keyword Planner yet, I would definitely recommend it for pay per click for sure. For organic keywords it’s good to get an idea, but I would definitely use it for cross checking with Jumpshot or SEMrush or Moz or SEOprofiler. I wouldn’t just use the Keyword Planner by itself unless you’re maybe only doing pay per click ads or display ads. Even then, you still want to do some more research.Anyways, Keyword Planner, I just wanted to mention it. We don’t really need to go much more into it. All right.

SEO Tips 2016: SMM Tools

BuzzSumo: Buzzsumo

For social media marketing, the apps that I recommend are, number one, BuzzSumo, and not really just the app but the new Chrome extension I was talking about earlier. With the new Chrome extension what you can do is you download it and it gives you statistics on people’s websites about what kind of shares they’re getting, who’s sharing their content, who’s linking to their content. It also shows you what Twitter just recently removed, which was the API. Integration got taken out so that you can see the Twitter shares on posts, but with the new BuzzSumo Chrome plugin you can.

All right, so that’s BuzzSumo. If you want more information on it, definitely check out buzzsumo.com. It’s really good for social analysis of content and for reaching out to potential people who might link to your site. Okay, so next we have ManageFlitter.

ManageFlitter:manageflitter

Now, ManageFlitter is something that’s actually I think has been out for like four years, but I just discovered this. It works really well. If you don’t know ManageFlitter, basically it’s this app that you start following people on it. You can type in any person you want or any term you want and it’ll show you all the people who are currently tweeting about those terms or accounts that have those terms in their description.

Then what you do is you can actually just mass follow a bunch of different people that are related to those terms. If they don’t follow you back, the program alerts you and shows you, okay, they didn’t follow you back. Do you want to unfollow these people? Then you can efficiently unfollow the people who aren’t following you back. That’s a really great way to get more followers because most people who you do follow on Twitter usually will follow you back. If you haven’t tried this out, definitely try it out. It’s called ManageFlitter. The next thing is something called Circloscope, which is similar to ManageFlitter. The difference is that it’s for Google.

Circloscope: circloscope

How it’s similar to ManageFlitter is that instead of following people, you’re circling them. For instance, if you had an SEO community that you really liked but you didn’t want to go in there and find all those different people, you open Circloscope and it will let you check out an entire community of people. You just type in the URL for that Google+ community. It shows you all the people and you can just basically start following people just by clicking on their names. It gives you the ability to actually mass follow by clicking on the first 100 results or 200 results for you and then lets you add them.

What you do is you do the same thing you do on ManageFlitter. You just wait a couple days. If they don’t circle you back, you remove them from your circles. That’s how you get a lot of people to follow you on Google+. Okay, so that’s Circloscope. Isn’t really much else you can do on that. There’s a couple other things you can do, but we’re going to move on. The next thing I want to recommend is Hashtagify.me.

Hashtagify.me: Hashtagify.me

Now, what Hashtagify.me does is it shows you all of the popular hashtags that are out there right now. If you go to Hashtagify.me and you type in #SEO it’ll show you who the top contributors are for that hashtag. It’ll show you who’s talking about that hashtag, how the hashtag’s trending on, I think, from a zero to 100 scale. I can’t remember.

Then it shows you some other things, but that’s pretty much it. It’ll also show you some related hashtags and how they’re trending. It’ll actually show you the size of the SEO bubble, it’s actually in a bubble, compared to the other bubbles. If SEO’s a lot more popular now than SEM, then it’ll show the SEO bubble being bigger with the SEM bubble being smaller. You can hover over it and it’ll show you the ratings. That’s pretty much it, but definitely check out Hashtagify.me to get popular hashtags. The last thing I want to talk about is Followerwonk.

 

Followerwonk: Followerwonk

Now, Followerwonk is a app that Moz provides and it is sort of like ManageFlitter but it gives you the ability to check out different Twitter channels. For instance, if I wanted to check out [Ren Fishkin’s 00:19:03] Twitter channel it would let me see who’s following him, what he’s tweeting about, what his top tweets are, what his top tweets are about a certain hashtag. The reason why this is really powerful is because if you were to see, okay, Rand is tweeting to this other person and I found that person by looking up the top people that Rand’s tweeting the most, you might be able to get a connection with that other person and then maybe get a connection with Rand. I’d definitely check out Followerwonk. There’s a bunch more you can do with it, but that’s pretty much it for all the tools right now.

 

Again, the SEO Tool list is:

  1. SEOProfiler
  2. SEMrush
  3. Moz
  4. Jumphot.com
  5. Lucky Orange
  6. KeywordTool.io
  7. Keyword Planner
  8. BuzzSumo
  9. ManageFlitter
  10. Circloscope
  11. Hashtagify.me
  12. FollowerWonk

If you can learn all these tools or at least check out some of them and maybe use a couple, I definitely think that at least one or two of them will help you. Hopefully I helped you too through this podcast. If you want to know more about me, I have a personal website at reliablecomputerhelp.com. If you want to learn more about SEO or want to inquire about SEO, we also have a website, www.firstclickinc.com. I will be doing more podcasts in the future, so hopefully you guys enjoyed it.

Interview with Award Winning Entrepreneur Jacques Habra

Interview with Entrepreneur Jacques Habra

Jaques Habra is the founder of Noospheric, a business consulting agency based in Santa Barbara. He has been a successful entrepreneur in the tech and SEO world and today he shares some of his advice on how to start a business and run it the right way.

social media map

Social Media’s SEO Importance

social media map

Social Media SEO | Importance to Marketing Campaign

As companies and businesses focus their attention ever greatly towards online marketing and SEO, search engines turn their own attention to social media. Using social media outlets to promote business, conferences, local activities, news, events, etc…, will lead more traffic back to the website and increasing brand exposure. Using social media is also a great way to become easily accessible for every consumer and potential consumer. Social may not help drastically in sales, but this will improve customer service, loyalty and brand image.

Use of multiple social media profiles is essential in developing a strong network in which to market business. Here are  tips for certain platforms and their importance:

Google +

Now the reason that this tops the social media SEO list is due to that this social media platform is owned by Google. google plus logoWith that follows the placement of the profile in a higher position inside the search results. This profile should be fully optimized with website link, contact information, hours, and business details. Make sure the profile is fully complete and positioned correctly in the suitable business category (i.e. retail, restaurant, finance, etc…). Once that is complete have a strong consistency of posting. Google Plus posts should be based around primarily business and marketing. This is where postings of current company news, upcoming promotions, reviews, etc… Making a strong Google + presence will lead to further people being able to locate the business. Needed is a Gmail account to create a page or “Places” or “Business” page, after which Google will send a postcard to verify the business and give control over the page.

Facebook

The most popular social media tools available currently. Yet, it goes underutilized as an SEO and marketing tool. facebook logoAlways make sure you have a complete profile and have it optimized for the correct business category. When posting, remember how many people use Facebook; posts have to be eye catching or else it will get lost in the shuffle of Facebook’s News Feed. The most engaging content tends to be photos, videos, polls, quotes and intriguing questions. Limit the wording, the current Facebook reading public doesn’t extend too much of an attention span to every post in their News Feed. Make your business page more personal; include photos of inner workings, satisfied customers, promotions, upcoming events, etc…. Remember to place the website’s backlink in a majority of the posts, this will help in directing Facebook users to the site. Facebook posting should stay highly consistent, aiming around 4-8 posts a week.

Twittertwitter bird

Twitter is designed to be a conversational and live news feed. Everything posted on here should be short and forward about whatever topic is being conversed. Give up-to-date news and short posts to garner conversation, hashtags can spread and begin to trend quickly #FACT. This tool is mainly used to drive traffic to websites and blogs. It can be great for populating your RSS Feed on your website and blog. Remember once again the profile needs to be complete and optimized for the proper business.

YouTube

Now this social media platform is consistently ignored, yet it is very powerful. After Google, youtube logoYouTube is the second highest search engine used today. Creating small videos with any type of video recording device can help greatly in driving traffic to the site and business. YouTube results get ranked high in Google’s Search Results due to the popularity of the site and as a subsidiary. YouTube videos are simple to upload and can be a highly engaging mean of marketing. Creating videos of business developments, employee vignettes, entertaining commercials, and company promotions/events can mean even more eyes on the actual product offering. Remember to optimize each video with proper use of tags, title, description, annotations, and conversation.

LinkedIn

LinkedIn is often viewed as a social media site to help you find your next job or network with your old collegelinkedin logo friends. However, this platform goes far beyond career searching and plays a large part in B2B marketing. With 101 million users, including executives for almost every fortune 500 company, LinkedIn has become a community of business minded individuals. LinkedIn provides the opportunity to share information about your company and its services to a direct market of users that joined the platform for the sole purpose of bettering their company. LinkedIn is highly underestimated and is the best facilitator for B2B marketing strategy.

Optional Social Media Outlets:

  • Pinterest
  • Instagram
  • Vine
  • Reddit
  • Plus many more

The aspect of social media management can be a daunting task. But, it can become manageable if broken down and schedule properly. We at First Click Inc spend a great deal of time setting dates and times when certain content should be posted. Keeping consistence with the ideas and concepts discussed, there will be noticeable trends in notoriety and consumer reach. Interested in developing social media assets to improve your websites performance? First Click Inc can help.

I am interested in Social Media Integration.

image of document and data

Optimizing Your Website’s SEO

image of document and data

The foundation to all of internet marketing and Search Engine Optimization(SEO) is the development of a website. By creating a site that has a great and seamless user experience that also communicates efficiently with search engines about the sites attentions will provide rank on every search engine. Now before moving on to the multiple layers of SEO, start off with the core structure. Creating a blog, using social media, creating advertisements, and link building needs to be put to the side, for now the focus is on creating and optimizing a website. Here are basic tips on how to optimize your site. Remember what search engines are looking for when they rank site.

Content:organic blog content logo

Create organic content that is interesting for the audience. It is the utmost importance to remember to develop content with sincerity and purpose. Do not push out content that is lackluster and trivial for the audience. This will lead to people disliking the content, spending minimal time on the website and bouncing off back to the search engines or other sites. Also, remember the target keywords and strategically place them throughout the content and page. Do not stuff keywords into the content and page, this will only devalue the content and the site. Let them be organically placed. Be versatile with content; post blogs, pictures, videos, poll questions, and other creative content. This will help in creating a following of your site and its updates.

User Experience:

Websites need to have an eye catching design with low clutter. Make it easy for the user to find what they are looking for. Make the websites message clear immediately, don’t assume the consumer will delve deep into the “about” or “contact” section. Instead intrigue the visitor with quality content and originality, from there the average consumer will be more susceptible to travel deeper into the site. Pages should be linked to one another based on similarity to give the option to the user to explore. A seamless transition through the sites assets that provide clarity and direction will improve the amount of conversions the website will generate. Efficiency is key within a website.

Speedometer for blog performancePerformance:

This goes back to the user experience as well. How fast is the site? Does everything transition into another without fault? The site needs to be interconnected so that a user will not get lost or become frustrated by not being able to find what they are pursuing.

Link Authority:

How many people linking to this sie? The more outside sources that organically link to your site the more authority your site will gain. Buying links will only damage the site and will punish the ranking in the long term. Same with farming links. The more links through other reputable websites (most authoritative being .edu and .gov sites), blogs, and social media sites will improve link authority and page ranking.

Multi-Channel:

Remember to optimize all of your secondary sites, your social media sites, blogs, and microsites. These are tools you can use to increase the exposure of you content, increase link authority, and an increase in audience.

Keywords:

Keywords need to be placed in several locations, but do not over use or stuff keywords within the site. Areas for keywords:

    1. Domain Name
    2. URLs
    3. PagesBlack Key
    4. Page Descriptions and Meta Descriptions
    5. Blog Posts
    6. Blog Tags
    7. Images
    8. Links
    9. Content
    10. Titles – H1 H2

Before engaging in online marketing make sure to do an analysis of the site and look for any areas that could be improved. There are always opportunities to increase exposure with a website. We’re not trying to game or trick search engines, rather perfecting the website, creating a virtual company storefront. When the storefront is clean, organized and enticing it will improve the amount of people that come in to learn more. For more about First Click Inc and the services we provide, please continue you to learn more about SEO and our services

Word Cloud with SEO r

Learning the Search Engine Basics

Word Cloud with SEO related Words

Search Engine Optimization – What is it and Why is it Important?

Search Engine Optimization, or more commonly known as SEO to many, is the pivotal aspect of online marketing and website development. SEO is constantly changing and evolving as Google sets new algorithms in place to affirm their search engine performance and dominance. As online marketing and SEO practitioners, we have to stay at the cutting edge of techniques to continue to develop an online presence.

How do we handle and manage SEO? Here are a few practices that every website should incorporate.

Complete Website

Now this is where many companies actually miss their opportunity to be ranked within search engines. They don’t focus enough of their time on the home website. Sites need to be complete and fulfilling for the visitor; a clear sense of direction and communication for all those that land on a page. When traffic begins to visit, it should be clear to them where everything is and what is being offered. If it becomes confusing people are inclined to leave and look for another site that gives them the path of least resistance.

When monitoring a site, make sure these aspects are completed:

  • Website URLs- Make sure they are relevant to the page and consumers.
  • Page Titles – Explains the page in a few words.
  • H1, H2 – Optimized for key focus of the page.
  • Meta Description – Brief description that potential visitors will see when in search engines.
  • No Dead Ends – Pages should always lead to another aspect of the site or third party assets.
  • Sitemap – Optimize pages by importance.
  • Engaging Design – Avoid the bland and boring. Make sure you’re excited and energetic in displaying your website

Cloud of Social Media Tools

Social Media Integration

The world has become more digital and connective since the birth of the internet. We have thirsted on the ideas of how we can connect even more effectively than we do now. Anyone can become famous with the right use of social media and clever marketing. This is an opportunity that cannot be ignored by any company searching to increase revenue and visibility. Social media may not be your primary for generating sales but it will definitely help gain awareness and traffic to your product, if managed correctly.

Best social media practices:

  • Finding the Right Platform – There is an endless amount of social media platforms, pick the ones that can best benefit the company.
  • Completing the Profile – Make sure every aspect of the social profile is filled out.
  • Consistency – Create a schedule of posts that will be manageable. Social profiles fail without consistency.
  • Brand Image – Uphold a brand image across every platform.
  • Engaging Content – Create posts and updates that are engaging and entertaining for the viewer.

 

Content Creation

This may be last on the list, but know that this is the fuel that runs the online marketing motor. Without creative and quality content, there is no way to build an organic follow. Now organic content can be photos, questions, videos, blogs, news articles, etc… The key to organic content is caring about what is being produced. Do not make content for marketing sake, but for educational and informational purpose. Content that is well designed, shows quality and speaks to the target audience will be far more affective when trying to improve reach and exposure.

Content Creation Tips:

  • Keywords – Make sure there is a focus of the article, use and place a target keyword or Keyphrase.
  • Organic/Quality – Content pieces have to be organic, not copied material or overly recycled content.
  • Consistency – Have a plan that will be easy to have content streamlined to publication
  • Social Integration – Share content with social media to increase exposure
  • No Duplications – Content cannot be blatantly reused without modifications. Recommend all content be organic

 

More to come from us here at First Click Inc. This was just a brief overview of some broad excerpts of search engine optimization and SEO techniques. We will go further in depth on concepts in this article and others in the future.

For more information on SEO go to our website First Click Inc

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