The foundation to all of internet marketing and Search Engine Optimization(SEO) is the development of a website. By creating a site that has a great and seamless user experience that also communicates efficiently with search engines about the sites attentions will provide rank on every search engine. Now before moving on to the multiple layers of SEO, start off with the core structure. Creating a blog, using social media, creating advertisements, and link building needs to be put to the side, for now the focus is on creating and optimizing a website. Here are basic tips on how to optimize your site. Remember what search engines are looking for when they rank site.
Create organic content that is interesting for the audience. It is the utmost importance to remember to develop content with sincerity and purpose. Do not push out content that is lackluster and trivial for the audience. This will lead to people disliking the content, spending minimal time on the website and bouncing off back to the search engines or other sites. Also, remember the target keywords and strategically place them throughout the content and page. Do not stuff keywords into the content and page, this will only devalue the content and the site. Let them be organically placed. Be versatile with content; post blogs, pictures, videos, poll questions, and other creative content. This will help in creating a following of your site and its updates.
Websites need to have an eye catching design with low clutter. Make it easy for the user to find what they are looking for. Make the websites message clear immediately, don’t assume the consumer will delve deep into the “about” or “contact” section. Instead intrigue the visitor with quality content and originality, from there the average consumer will be more susceptible to travel deeper into the site. Pages should be linked to one another based on similarity to give the option to the user to explore. A seamless transition through the sites assets that provide clarity and direction will improve the amount of conversions the website will generate. Efficiency is key within a website.
This goes back to the user experience as well. How fast is the site? Does everything transition into another without fault? The site needs to be interconnected so that a user will not get lost or become frustrated by not being able to find what they are pursuing.
How many people linking to this sie? The more outside sources that organically link to your site the more authority your site will gain. Buying links will only damage the site and will punish the ranking in the long term. Same with farming links. The more links through other reputable websites (most authoritative being .edu and .gov sites), blogs, and social media sites will improve link authority and page ranking.
Remember to optimize all of your secondary sites, your social media sites, blogs, and microsites. These are tools you can use to increase the exposure of you content, increase link authority, and an increase in audience.
Keywords need to be placed in several locations, but do not over use or stuff keywords within the site. Areas for keywords:
- Domain Name
- Page Descriptions and Meta Descriptions
- Blog Posts
- Blog Tags
- Titles – H1 H2
Before engaging in online marketing make sure to do an analysis of the site and look for any areas that could be improved. There are always opportunities to increase exposure with a website. We’re not trying to game or trick search engines, rather perfecting the website, creating a virtual company storefront. When the storefront is clean, organized and enticing it will improve the amount of people that come in to learn more. For more about First Click Inc and the services we provide, please continue you to learn more about SEO and our services