Learn SEO Archives - Page 2 of 2

The foundation to all of internet marketing and Search Engine Optimization(SEO) is the development of a website. By creating a site that has a great and seamless user experience that also communicates efficiently with search engines about the sites attentions will provide rank on every search engine. Now before moving on to the multiple layers of SEO, start off with the core structure. Creating a blog, using social media, creating advertisements, and link building needs to be put to the side, for now the focus is on creating and optimizing a website. Here are basic tips on how to optimize your site. Remember what search engines are looking for when they rank site.

Content:

Create organic content that is interesting for the audience. It is the utmost importance to remember to develop content with sincerity and purpose. Do not push out content that is lackluster and trivial for the audience. This will lead to people disliking the content, spending minimal time on the website and bouncing off back to the search engines or other sites. Also, remember the target keywords and strategically place them throughout the content and page. Do not stuff keywords into the content and page, this will only devalue the content and the site. Let them be organically placed. Be versatile with content; post blogs, pictures, videos, poll questions, and other creative content. This will help in creating a following of your site and its updates.

User Experience:

Websites need to have an eye catching design with low clutter. Make it easy for the user to find what they are looking for. Make the websites message clear immediately, don’t assume the consumer will delve deep into the “about” or “contact” section. Instead intrigue the visitor with quality content and originality, from there the average consumer will be more susceptible to travel deeper into the site. Pages should be linked to one another based on similarity to give the option to the user to explore. A seamless transition through the sites assets that provide clarity and direction will improve the amount of conversions the website will generate. Efficiency is key within a website.

Performance:

This goes back to the user experience as well. How fast is the site? Does everything transition into another without fault? The site needs to be interconnected so that a user will not get lost or become frustrated by not being able to find what they are pursuing.

Link Authority:

How many people linking to this sie? The more outside sources that organically link to your site the more authority your site will gain. Buying links will only damage the site and will punish the ranking in the long term. Same with farming links. The more links through other reputable websites (most authoritative being .edu and .gov sites), blogs, and social media sites will improve link authority and page ranking.

Multi-Channel:

Remember to optimize all of your secondary sites, your social media sites, blogs, and microsites. These are tools you can use to increase the exposure of you content, increase link authority, and an increase in audience.

Keywords:

Keywords need to be placed in several locations, but do not over use or stuff keywords within the site. Areas for keywords:

Domain Name
URLs
Pages
Page Descriptions and Meta Descriptions
Blog Posts
Blog Tags
Images
Links
Content
Titles – H1 H2

Before engaging in online marketing make sure to do an analysis of the site and look for any areas that could be improved. There are always opportunities to increase exposure with a website. We’re not trying to game or trick search engines, rather perfecting the website, creating a virtual company storefront. When the storefront is clean, organized and enticing it will improve the amount of people that come in to learn more. For more about First Click Inc and the services we provide, please continue you to learn more about SEO and our services

Search Engine Optimization – What is it and Why is it Important?

Search Engine Optimization, or more commonly known as SEO to many, is the pivotal aspect of online marketing and website development. SEO is constantly changing and evolving as Google sets new algorithms in place to affirm their search engine performance and dominance. As online marketing and SEO practitioners, we have to stay at the cutting edge of techniques to continue to develop an online presence.

How do we handle and manage SEO? Here are a few practices that every website should incorporate.

Complete Website

Now this is where many companies actually miss their opportunity to be ranked within search engines. They don’t focus enough of their time on the home website. Sites need to be complete and fulfilling for the visitor; a clear sense of direction and communication for all those that land on a page. When traffic begins to visit, it should be clear to them where everything is and what is being offered. If it becomes confusing people are inclined to leave and look for another site that gives them the path of least resistance.

When monitoring a site, make sure these aspects are completed:

Website URLs- Make sure they are relevant to the page and consumers.
Page Titles – Explains the page in a few words.
H1, H2 – Optimized for key focus of the page.
Meta Description – Brief description that potential visitors will see when in search engines.
No Dead Ends – Pages should always lead to another aspect of the site or third party assets.
Sitemap – Optimize pages by importance.
Engaging Design – Avoid the bland and boring. Make sure you’re excited and energetic in displaying your website

Social Media Integration

The world has become more digital and connective since the birth of the internet. We have thirsted on the ideas of how we can connect even more effectively than we do now. Anyone can become famous with the right use of social media and clever marketing. This is an opportunity that cannot be ignored by any company searching to increase revenue and visibility. Social media may not be your primary for generating sales but it will definitely help gain awareness and traffic to your product, if managed correctly.

Best social media practices:

Finding the Right Platform – There is an endless amount of social media platforms, pick the ones that can best benefit the company.
Completing the Profile – Make sure every aspect of the social profile is filled out.
Consistency – Create a schedule of posts that will be manageable. Social profiles fail without consistency.
Brand Image – Uphold a brand image across every platform.
Engaging Content – Create posts and updates that are engaging and entertaining for the viewer.

Content Creation

This may be last on the list, but know that this is the fuel that runs the online marketing motor. Without creative and quality content, there is no way to build an organic follow. Now organic content can be photos, questions, videos, blogs, news articles, etc… The key to organic content is caring about what is being produced. Do not make content for marketing sake, but for educational and informational purpose. Content that is well designed, shows quality and speaks to the target audience will be far more affective when trying to improve reach and exposure.

Content Creation Tips:

Keywords – Make sure there is a focus of the article, use and place a target keyword or Keyphrase.
Organic/Quality – Content pieces have to be organic, not copied material or overly recycled content.
Consistency – Have a plan that will be easy to have content streamlined to publication
Social Integration – Share content with social media to increase exposure
No Duplications – Content cannot be blatantly reused without modifications. Recommend all content be organic

More to come from us here at First Click Inc. This was just a brief overview of some broad excerpts of search engine optimization and SEO techniques. We will go further in depth on concepts in this article and others in the future.

For more information on SEO go to our website First Click Inc

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